Entropia- breaking the mould, seizing the future
Agility and inventive- keywords for the 2018 journey The 2017 advertising industry of Malaysia, amongst many disruptors, will also be remembered for Entropia’s brave new foray into the creative by a media agency. Unwilling to be defined by any tag, be it creative, digital or ‘traditional’ media, Prashant Kumar, Entropia’s award-winning CEO, is happy that […]
Publicis One to roll out 2 new agencies
Publicis One powers on with five-phase plan to bolster Malaysia business Publicis One plans to launch two more agencies in 2018 as part of its five-phase plan. CEO of Publicis One Malaysia, Tan Kien Eng, announced that the group is launching two new agencies in 2018. In a meeting with MARKETING, Kien said, “Publicis One […]
DAN's Consider iProspect strengthens team with 4 senior heads
Consider iProspect taking in new talent for 2018 Dentsu Aegis Network Malaysia’s flagship , Consider iProspect makes four senior hires in 2018. The appointed four are Siti Raflise as Chief Data Officer, Jeetinder Kahlon as Head of Media, Filip Adamski as Head of E-Commerce and Bee-Lee See as Head of Content. “Talent is indeed our most […]
BN launches portal to combat fake news
BN needs a platform to connect & spread accurate information, says PM Even as Malaysia moves into the first week of the new year 2018, the 14th General Elections is rolling out action already. On Wednesday, Malaysia’s Barisan Nasional (BN) ruling coalition launched a web portal to combat fake news on social media, ahead of […]
Stan Chew to head Knorex Malaysia
Knorex Malaysia strengthens its team with the appointment of Stan Chew Stan Chew has been appointed as the Country Manager of Knorex’s Malaysian office. He will be the driving force for Knorex which is one of the leading ad tech innovation companies in Malaysia. Stan, a seasoned professional with more than a decade of media […]
Work anchored in human truths works: BBDO
Agency of the Month series in newly-refurbished MARKETING magazine features BBDO Malaysia Exciting brand stories that go up in a flash and then forgotten soon in this digital age; campaigns that are trendy but not inspiring and data-driven creative which cater to the market but soon get replaced by another such; building capabilities and right […]
Who came in to work today?
MARKETING called up CEOs, head honchos As 2018 just kicked in, with the hangover and festivities still around, we at MARKETING thought of nosing around a bit: to know the folks who trooped into their offices. The ones raring to go- and believing that work begins with the first day of the year? There were […]
Astro Radio hits refresh button on 11 brands
‘FM’ suffix will no longer be used for Astro Radio A new note for the new year. Astro Radio is refreshing 11 of its brands, namely, ERA, MY, HITZ, MIX, LITE, SINAR, RAAGA, GEGAR, MELODY, ZAYAN and GOXUAN as of today. No longer will the ‘FM’ suffix be used. By doing this, Astro will engage […]
