New consumer touchpoints for 2018
Greg Paull talks on the evolving consumer purchase journey The explosion of consumer touchpoints and the growing prevalence of ad blocking requires marketers to find new ways for brands to connect with consumers throughout their daily lives and their purchase decision journey. In the inaugural issue of the tabloid version of MARKETING, we featured Greg […]
Audrey Chong joins IPG Mediabrands
Audrey comes on board as Chief Investment Officer of Magna Malaysia IPG Mediabrands Malaysia, the global media arm of Interpublic Group, has today announced the appointment of Audrey Chong as Chief Investment Officer of Magna Malaysia. Audrey will be responsible for all traditional and digital media investment decisions from a trading, buying accountability and […]
Step out of traditional marketing: Chris Jaques
Chris Jaques explains why making the marketing shift is vital The old ways of marketing are no more. The reality is that marketing professionals who want to stay ahead of the game have to embrace the modern methods of marketing. “Anyone who believes that the old principles of marketing are fit for the purpose of […]
Gigi Lee named President of Cresta Awards jury
Gigi Lee, Chief Creative at TBWA Malaysia to lead the 86-member jury Gigi Lee, Chief Creative Officer, TBWA, Group Malaysia, has been selected as President of the 2018 Jury for Cresta Awards. This is Cresta’s 26th year of celebrating the best in international advertising and marketing through a world-wide creative competition. Announcing this honor for […]
Industry gives thumbs up to MARKETING's new look
MARKETING is now a bi-monthly magazine. Even as the media industry of Malaysia is grappling with the digital onslaught, MARKETING magazine has bucked the trend to not only continue with its print version but take it a level up by going bi-monthly. And as we set about to work on the insightful content for the […]
Prashun Dutt quits theSun
Prashun spearheaded theSun’s marketing and circulation Chief Marketing Officer of The Sun Daily, Prashun Dutt, has parted ways with the publication. Prashun is reported to have left ahead of his contract coming to an end. Talking to MARKETING, he said, “I will continue until the end of this month to finish my remaining projects.” Prashun did […]
McCann NEXT collaborates with ASB
McCann NEXT is collaborating with Asia School of Business (ASB) to mould future digital leaders. McCann NEXT is working together with Kuala Lumpur’s new global graduate business school, Asia School of Business to come up with a two and a half months course in Digital Marketing. This Digital Marketing course will be a a follow-up […]
MARKETING in top 30 news websites of Malaysia
Feedspot ranks MARKETING magazine at number 19 This new year, MARKETING, has had a rocking start. Not only has the new print (tabloid) version of the MARKETING magazine received an encouraging nod from the industry, its website has been named as one among the top 30 news websites of Malaysia. Feedspot, which aggregates all the […]
AI trends: Digital's third wave
Tech experts have spoken on Artificial Intelligence-driven technology trends for 2018 Artificial intelligence is predicted to transition from customer experiences to the workplace in 2018. This year, organisations will begin applying the lessons learned from these customer-facing AI capabilities into back-end processes, using the technologies to streamline and automate. Companies in 2017 have tapped into […]
WhatsApp sets up badges for business accounts
Business accounts yet to be confirmed or verified will have a grey question mark badge WhatsApp, the Facebook-owned messaging app has confirmed that three kinds of accounts that businesses can set up: unconfirmed, confirmed or verified. This was stated in a TechCrunch report in December 2017. The way it works is that business account that […]
