RHB's 2018 CNY: Perseverance
Together we persevere for prosperity with RHB FCB Kuala Lumpur teamed up with RHB Bank for their latest’s campaign titled “Perseverance” in association with the upcoming Chinese New Year celebration. The campaign centres around Malaysia’s national diver and 2017 FINA World Champion, Cheong Jun Hoong. The one minute film shows Cheong Jun Hoong’s dedication in preparing for […]
Phil Teeman to lead Dentsu Aegis SE Asia
Susana Tsui becomes CEO, China, while Phil takes over from Dick van Motman In the backdrop of high-profile changes in Dentsu Aegis Network’s senior talent, in the last few weeks, comes the news of Phil Teeman, taking charge of agency’s South East Asia operations. Phil will move from China to Singapore and run […]
Is there a dictator in Malaysia?
Malaysian Media Conference runs parody video Depends on who you ask. Has the country reached a new level of political maturity when so-called dictators can laugh at the notion of it? Well, going with the zeitgeist of the day, we put together a parody video which has been spoofed hundreds of times all over there […]
Ads not integrated, also intrusive: Malaysians
40% of Malaysian consumers think ads don’t fit together While, in Malaysia, 80% of consumers surveyed by Kantar Millward Brown report, they are seeing more ads in a wider variety of places than they did three years ago, 40% of those surveyed think ads don’t fit and are not cohesive. This means consumers are less […]
Your browser history this CNY
Just what are Malaysians watching and researching during CNY? With Chinese New Year just around the corner, Google Malaysia takes a look at what Malaysians are watching on Youtube as well as what is being searched on during this celebration. Brands and advertisers may find the following information effective in promoting their products and offerings […]
You ask the questions, we get the answers!
Have a question for Malaysia’s prominent industry leaders? MARKETING gets them answered In the inaugural issue of the tabloid version of MARKETING, we had invited readers to ask their burning questions to prominent industry leaders. We have featured the answers in MARKETING magazine’s Questions & Answers section. Avinash Sahu, Head of Orion Worldwide Malaysia […]
Kassandra Kassim relaunches UNRESERVED
Unreserved takes on Southeast Asia with Kassandra Kassim at the helm Malaysia-founded lifestyle magazine Unreserved will be relaunched across Southeast Asia after being bought by its brainchild Kassandra Kassim. With Editor-In-Chief Kassandra taking over the reins and a completely new team, Unreserved’s new look will be committed to independent journalism, research, investigations and strategies. Unreserved […]
Mahesh Reddy Voncha appointed as Head of Performance for Reprise
Mahesh Reddy appointed by IPG Mediabrands Malaysia as Head Voncha of Performance for Reprise IPG Mediabrands Malaysia, the global media arm of Interpublic Group has announced the appointment of Mahesh Rebddy Voncha as Head of Performance for Reprise. Mahesh will be tasked with spearheading digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO arm. He will be working […]
AdParlor Asia Pacific appointed as Timberland's regional social media agency
AdParlor tasked with Timberland’s social strategy and creative in Malaysia and Singapore American apparel brand Timberland has appointed AdParlor Asia Pacific to handle its social media account for Malaysia and Singapore. The Malaysian team of AdParlor will be undertaking the task of developing and executing the social strategy, creative content and community management, for both […]
Naga DDB Tribal kicks off 2018 with new hires
Naga DDB Tribal drives growth with 20 new hires, new clients and new digital tools Creative agency Naga DDB Tribal has once again signalled its intention to further grow with the addition of 20 new hires to its team. Some of the new hires include Yan Ghazaly, the Associate Creative Director, formerly from M&C Saatchi […]
