Telekom Malaysia revamps its unifi service
Telekom Malaysia gives its unifi service an overhaul Telecommunications giant Telekom Malaysia has introduced an overhaul of its unifi brand. This would mean the firm’s offerings in areas of home internet, WiFi, mobile cellular and over-the-top TV services will all carry the unifi name. The stable of products under the unifi umbrella will now be aimed at “Accelerating […]
M&C Saatchi opens in Indonesia
Anish Daryani to spearhead agency operations in Jakarta M&C Saatchi has commenced its operations in Indonesia with immediate effect. This would mean Indonesia will be M&C Saatchi’s 27th office. The office in Indonesia will also serve to complement the existing operations in Malaysia and Singapore. The network has partnered with Mr Anish Daryani for the […]
MMC full lineup finally revealed
Real Conversations, Real Disruptions. Here are the speakers for our 13th Malaysian Media Conference on Feb 8: 1. Bala Pomaleh – CEO for Malaysia, IPG Mediabrands 2. Damien Cummings – Chief Executive Officer Peoplewave, Singapore 3. Gaurav Bhasin – CEO, Mudah.my 4. Lee Lim Meng – Marketing Director, L’Oréal Malaysia 5. Linda Hassan – Head […]
SMEs biggest obstacle? Brand investment
Findings show that brand investment is SMEs greatest challenge BIZSPHERE Brand & Marketing Group released their latest findings from their survey showed that the high cost of brand investment is the top key internal and external challenges faced by SME’s. The SME online survey entitled “Maximising Brand Potential for Malaysian SMEs” was part of BIZSPHERE’s […]
Marketing trends that bombed in 2017
Sue-Ann Lim talks about the three marketing trends that took a hit in 2017 The modern marketer must be constantly agile, quick on their feet adjusting to the constantly changing trends. 2017 was an innovative year for marketing. However, for every successful marketing trend, there are bound to be trends that didn’t go very well. In […]
2018 stellar year for global advertising
Global advertising expenditure growth to accelerate to +4.7% in 2018 WARC, the international marketing service reported that the global advertising growth has been forecasted to accelerate to 4.7% to a total of US$572 billion in 2018. The Global Ad Trends report which is released by WARC focuses on advertising expenditure in 96 markets. The report […]
How RM1 and listening to the customer can earn respect
It’s humbling the customer can teach us so much We spoke to Tai Kam Leong, Head of Branding & Partnerships at Maxis, about the peculiarities of the marketplace. He is also the Opening Speaker at the coming Malaysian Media Conference on Feb 8. Tai has come very far over the last 15 years. From strategic […]
Trio acquires FCB Malaysia
FCB Kuala Lumpur now owned by a three-way partnership FCB International has changed hands thanks to a full buyout of the agency by the local management team. FCB Kuala Lumpur is now fully owned by an equal three-way partnership between Shaun Tay, Chief Executive Officer, Liew Kok Heng, CFO and Shi-Ping Ong, Chief Creative Officer. […]
Translating tweets to votes
How To Win Votes And Influence People Using Social Media – Chris Greenough In the inaugural issue of the tabloid version of MARKETING, Chris Greenough, CMO & Co-Founder, HYPERLAB spilled on how social media plays a major role in Malaysia’s general elections. With 100% of Malaysian netizens consisting of social media users, mobile social media has […]
Nomenclature, Dato Seri Vida, Belgium winning the World Cup..
Man for all seasons: Tony Savarimuthu In MARKETING’s inaugural tabloid issue, we interviewed Tony Savarimuthu, ad persona who has worked with the best in the world. Recently awarded the International Advertising Association “Inspire Global Champion” Award in Bucharest, Tony tells us more about his role as Agent Provocateur and what Dentsu LHS has in store […]
