MullenLowe appoints new business unit director
Gavin Teoh appointed as MullenLowe’s Business Unit Director following series of wins MullenLowe Malaysia announced the appointment of Gavin Teoh as Business Unit Director, following a series of client wins for the agency. The announcement follows the recent integration of MullenLowe Group’s operations in Malaysia, Singapore, and Hong Kong to create MullenLowe Group Southeast Asia. […]
Do you have the same questions about Malaysia's media conundrum?
Real Conversations, Real Disruptions. If you have the same questions as these industry professionals, you may benefit from the Malaysian Media Conference on February 8. “How is AI going to affect media buying and how are media agencies striving to stay relevant with this growing threat?” Regional Lead, Multimedia Platform enterprise “Media Prima Digital’s new acquisitions, […]
Spreadable joy takes a bitter turn
70% discount on Nutella creates chaos in France A delightful 70% discount on the world’s favourite spread takes an unlikely turn with police called to intervene as shoppers fought over pots of Nutella in France. The fight for the spread began when French supermarket chain Intermarché, began a promotion for the chocolate and hazelnut spread […]
MullenLowe Group to be integrated
Paul Soon appointed MullenLowe Group SEA’s CEO MullenLowe Group has announced the merging of its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia. The merger will unite the MullenLowe creative communications business with MullenLowe Profero’s renowned digital expertise, MullenLowe Mediahub media planning, and the newly acquired corporate PR capability of […]
Uh, what's a blockchain?
Josh Sklar speaks on blockchain and why their role in advertising Entering the year 2018 officially signals the 10th anniversary of the conceptualisation of blockchain, the foundation of Bitcoin. It took a whole decade for the world to come to know of its existence. President of Heresy, Josh Sklar explains what is blockchain and what […]
Astro adds DO[S]A to its portfolio
Astro partners up with filmmakers to produce original, premium miniseries – DO[S]A, Bangkok Ghost Stories, Door Leading content and consumer company in Southeast Asia, Astro Malaysia Holdings Berhad (Astro) has entered into several strategic content creation partnerships with renowned producers and filmmakers across several countries to produce and distribute original, premium miniseries for the ASEAN […]
Digital advertising trends must watch!
Sea Yen, Ong, Vice President of Sales for Spotify, Asia: 4 digital advertising trends to watch in 2018 Sea Yen, Ong, Vice President of Sales for Spotify, Asia explains that there are four digital advertising trends that marketers ought to be on the lookout in order to keep up with the continuous digital shift. Firstly, the marketer […]
Dragon Rouge to rebrand Media Prima TV
Media Prima Television Networks appoints Dragon Rouge to revamp its channels Dragon Rouge Southeast Asia has been appointed by Media Prima Television Networks (MPTN) to handle its branding initiatives in 2018. MPTN operates Malaysia’s four leading free to-air television stations, namely TV3, ntv7, 8TV and TV9 in addition to tonton, Malaysia’s number one Over -the-Top […]
P&G halves agency cost
Procter & Gamble to save US$400m by slashing 50% of agencies One of the world’s biggest advertising spenders Procter & Gamble plans on reducing its ad budgets and cutting the number of agencies it works with by 50 percent, in efforts to save US$400million. Procter & Gamble’s Chief Financial Officer Jon Moeller said P&G currently […]
POS Malaysia appoints new CEO
Former airline executive Al-Ishsal Ishak appointed POS Malaysia’s new CEO Pos Malaysia Bhd has appointed Al-Ishsal Ishak as group chief executive officer (CEO) effective Feb 2, 2018. He will be replacing Datuk Mohd Shukrie Mohd Salleh who resigned in December 2017. “Pos Malaysia’s Board and Management have done a stellar job with consistent double-digit growth […]
