Maxis and Mudah.my shine at Effie Malaysia 2017
(From left] Tai Kam Leong, Maxis Berhad Head of Branding and Partnership; Aaron Cowie, Malaysia EFFIE Awards 2017 Organising Chairman and 4As Vice President; Gaurav Bhasin, Mudah.my CEO; and Andrew Pinto, Mudah.my Head of Marketing. Maxis and Mudah.my, were the Gold award winners and also winners of the Brand of the Year at the Malaysia […]
Bala on media industry predictions for 2018
We feel 2018 is going to be very confusing to many in the Malaysian media industry, so we decided to ask Bala Pomaleh (picture), CEO of IPG Mediabrands Malaysia, for some clarity…. What are some of the strong media trends that will be seen in 2018? From a media share perspective, digital media will continue […]
AI helping Astro stir up entertainment
Ridhuan Sidek, Chief Digital and Marketing Officer, Astro Technology giant Microsoft is enabling Astro to take the leap into the world of entertainment that is driven by artificial intelligence, with an aim to drive better economic outcomes for both advertisers and consumers. Astro, in collaboration with Microsoft, has leveraged on the latter’s Azure cloud technology […]
P&G’s bid to tap millennials via innovative app
Heon Theng Hsiang, Associate Brand Manager, acting Head of Media, Procter & Gamble Malaysia, delivering a speech during the app’s launch. P&G Gillette is investing RM 2.4 million in its campaign, ‘First Real Job & Ideas program,’ by adopting digital innovation to reach out to the millennials in Malaysia. This marketing initiative is being implemented […]
Michelle Ong new CEO of Dentsu One Malaysia
Dentsu Aegis Network Malaysia gets into big momentum for 2018 with two senior appointments namely that of Michelle Ong as CEO of Dentsu One, and Atsushi Kurokawa, as Vice President. Along with this announcement on heavyweights, comes the news of Omar Shaari, the previous CEO of Dentsu One Malaysia, being appointed the CEO of Malaysia’s […]
Not all about pricing, promo codes, discounts says GoCar
Traditional car rental companies seem like clear choices to start carsharing companies, and Malaysia is no exception. In fact, automotive brands are also getting into the picture, as Audi launches its on-demand rental service in Hong Kong last week. The service, which enables clients to order practically any type of Audi at the touch of […]
