Community powers AIG’s campaign
Riding on a partnership with Community Policing Malaysia, AIG Malaysia’s well-crafted nationwide campaign, #AIGJagaYou, is driven by one significant objective: connect with people who are not under insurance yet. The word “jaga” is derived from Bahasa Malaysia, which simply means to take care of. A collaboration with CPM was aimed at promoting a safer community […]
iPinYou, CtrlShift in a game-changing handshake
With China’s digital ad spending poised to touch US$50 billion this year, the ties between China’s iPinYou and Singapore’s The Hub, an open-architecture media buying application from CtrlShift, is set to alter the media landscape of the region. Negotiating this significant agreement between CtrlShift, a global audience solutions company, and iPinYou, China’s largest automated media […]
1980’s 6As Grand Prix (Golden Kancil) winner passes on
He was like a storm. A positive one. Full of creative energy. He made a great impact in the advertising circle here in Malaysia in the late 80s’ and early 90s’. Full of passion, he spotted talent, groomed and unleashed them. I was one of the lucky few… He won many local and international awards […]
A sparkle, a smile, make up the SAFI ad
Contract Communications Sdn. Bhd., a subsidiary of J. Walter Thompson Malaysia has developed fun new creative television commercials for SAFI toothpaste and client Wipro Unza. The campaign’s humorous ‘moral’ care angle is in deliberate contrast to traditional ‘oral’ care advertising prevalent among bigger toothpaste brands. Commenting on the new campaign, Sriram Krishnamurthy, Chief Executive, Wipro […]
Astro invests RM100 million with Karangkraf!
JVCo signing ceremony between Astro Malaysia and Karangkraf. (from left): Shafiq Abdul Jabbar, Astro Group Chief Financial Officer, Dato’ Rohana Rozhan, Astro Group Chief Executive Officer, Dato’ (Dr) Hussamuddin Hj. Yaacub, CEO Kumpulan Media Karangkraf and Dato’ Mohd Nasir Hj. Hamzah, Deputy Chairman Kumpulan Media Karangkraf Signaling a big change in the media landscape of […]
‘First Bite’ first, say Malaysians: Foodpanda survey
A Foodpanda survey reveals 62% of Malaysians believe the ‘first bite’ is the best moment of one’s food experience while 64% of people worldwide also support this notion. The survey was carried out to find what is the ultimate moment of that delicious food experience? Is it choosing food from a menu? The anticipation before it arrives? […]
McCafé speciality now affordable, accessible
There’s something brewing afresh in McDonald’s Malaysia following a rejig of its McCafé coffee, based on a eating-out research the company conducted in 2016. The western expresso coffee experience stirred up around premium quality Arabica beans will now be available to the masses at a pricing, which the fast-food retailer calls, “great value.” Talking to […]
Malaysians’ online shopping spree
A study by Kantar TNS, called ‘Connected Life study’ has revealed mobile to be the key medium of online purchase for over half (51%) of Malaysians with access to the internet. They made their most recent online purchase on mobile with a growing ecommerce penetration marking Malaysian market. According to the study, 55% of the […]
Mobile ad snaps up 2nd spot globally, Malaysia key in APAC
Mobile has emerged as the second largest advertising medium by spend with the anticipated year-on-year growth rate of 35.2% helping it overtake the desktop internet for the first time. WARC, the international authority on advertising and media effectiveness, cites mobile’s ad-spend across all formats to amount to $98.3bn in 2017, representing 23% of the world-wide […]
Aligning the stars in Malaysia’s marketing ecosystem!
Rocketfuel Entertainment (team picture) is rewriting the way star appeal has become a true power marketing tool to win market share. Rocketfuel Entertainment’s Admiral, Moots, is himself a rock star and has worn multiple hats from radio announcer, digital strategist to becoming the lead vocalist for South East Asia’s most celebrated band Pop Shuvit. His […]
