Columbus of Dentsu Aegis bags UNIQLO
UNIQLO, one of the leading global fashion brands, has awarded its Performance Marketing business to Columbus Malaysia, a Dentsu Aegis Network digital marketing agency. Commenting on this development, a UNIQLO spokesperson said, “Columbus has won us over with their innovative, data-driven performance marketing capabilities.” “From ideation to implementation, they can provide valuable insights into our […]
Malaysia’s VLT forays into Sri Lanka
From Left: Aravinda Lokuge- Chairman Trumps Solutions, Nadeeka Lokuge- Managing Director Trumps Solutions, Adrian Lim- CEO VLT, Imasha Fernando- Head of Digital Advertising and Marketing – Trumps VLT Sri Lanka One of Sri Lanka’s trending advertising agencies, Trumps Solutions (PVT.) Ltd., has joined hands with VLT, Southeast Asia’s and Malaysia’s leading digital independent. VLT will offer […]
Celcom rings in as strongest Malaysian brand
Though Petronas continues to dominate the #1 Most Valuable Malaysia Brand for 2017, it is Celcom in this top 100 list that has reached the winning goalpost. Celcom is named the strongest brand as a first timer with the only brand attaining triple-A brand rating replacing CIMB this year. CIMB has lost its rating and […]
Digital finally beats TV in ad spend
Worldwide digital spending to touch $223.74 bn in 2017 The interactive micrographic on online advertising trends for 2018 by UK-based Adzooma spells out some interesting forecasts for the industry. Titled ‘The Online Advertising Landscape: Trends and Tips for 2018, the report, announces what advertising pundits knew was coming: that 2017 was the first time more […]
Piyush & Prasoon receive Lion of St Mark
Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather. The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award at the 2018 Festival. “The Lion of St. Mark recognizes those who have made a significant and outstanding […]
Online heft: Shopee, Facebook give lessons to brands
Deepesh Trivedi, Head, Retail & eCommerce (Southeast Asia), Facebook gives a talk at the Shopee University X Facebook session Shopee, the leading eCommerce platform in Southeast Asia and Taiwan, collaborated with Facebook to help brands with ecommerce and get popular online. Group Photo – Shopee University X Facebook was held on 9 December 2017 at […]
‘Augmented Humanity’ the key to 2018: Isobar
Just when Artificial Intelligence is beginning to be accepted as the tool that will empower story-telling in advertising, comes a trends report from Isobar, a leading global digital and creative hybrid agency, that says, “get ready for ‘Augmented Humanity.” Isobar predicts 2018 to be the year of Augmented Humanity, where technology is expected to enhance […]
IPG’s Pasar Media to help Malaysian SMEs
IPG’s Pasar Media to help Malaysian SMEs Bala Pomaleh, CEO, IPG Mediabrands. With speed, agility and fast-changing advertising technology gathering momentum, IPG Mediabrands has decided to reinvent its media buying, with the launch of Pasar Media. This one-stop-shop for all media buys will serve the SME market in Malaysia. Pasar Media is an attempt to redefine the future of media-buying, in […]
Terry Savage to call it quits after 2018 Cannes Lions
The long-time chairman of Cannes Lions Festival of Creativity, Terry Savage, has announced he will move on after the 2018 event. He has been part of the organization for the past 33 years. Described by Philip Thomas, CEO of Lions-owner Ascential Events, as “a huge figure” in the history of Cannes, Terry had begun his […]
Rocketfuel hits the covers of MARKETING
This month of MARKETING magazine covers influencer marketing outfit Rocketfuel, which is firing on all cylinders with Rocketfuel Entertainment, Rocketfuel Network and Rocketfuel Records. Forbes recently reported that, “With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. It was […]
