Malaysia 4th largest world market for social commerce adopters
AdParlor Asia’s Dheeraj Raina shares key trends, digital spending to soar Today, Malaysia represents the fourth largest market in the world for social commerce adopters, with social media users who are highly likely to convert into paying customers, states Dheeraj Raina, MD,AdParlor Asia, Malaysia, in a report on the key digital trends for 2018. As […]
U Mobile’s PR for pitch in Q1 2018
Telco major teams up with The Clan, other agencies for marketing & branding U Mobile announced the appointment of several agencies for its Marketing Services and Brand Communications portfolio, while deciding to call pitch for a PR agency and creative agency for its brand communications portfolio in Q1 2018. In a pitch for its marketing […]
Amazon, the new challenger, says Ogilvy Digital
Fifth edition of Trends points voice & visual as the future Armed with rich data and insight, the fifth edition of Ogilvy Red Digital Trends has once again put together a detailed report on where our world is heading to as far as digital life is concerned. For the past 5 years, Marshall Manson and […]
Online audience misread key issues: Ipsos study
`Perils of Perception’ reveals gaps in the online audience’s understanding of global issues Ipsos’ latest `Perils of Perception’ survey highlights how wrong the online public across 38 countries are about key global issues in their country. In Asia Pacific, countries included in the survey were Singapore, China, Hong Kong, South Korea, Malaysia, Japan, Indonesia, India, […]
MagiqAds rebrands as ActMedia Malaysia
New alignment set to make waves in SE Asia’s in-store media landscape After almost 11 years of driving in-store media as MagiqAds, Omni Marketing Global (OMG, the parent company) and Redberry (its local partner) have recently decided to rebrand the company to ActMedia Malaysia. This moves comes as part of the global alignment that has […]
Coca Cola: No favour to one country over another
Thousands of employees, retailers, suppliers to be impacted if boycott happens With a Malaysian party PEKIRA (Malaysian People’s Economic Party) coming out with a threat against companies linked with Israel doing business in Malaysia, and dragging in Coca Cola too, the beverage company has set out to put forth a few facts. In a statement, […]
Radio City film celebrates Mumbai’s unsung
Scarecrow crafts sensorial campaign through the by-lanes of this mega city Pioneer of FM in India, Radio City has come out with a new brand campaign that builds on the 2016 positioning of `Rag rag mein daude city,’ meaning the city runs through our veins. Having observed and soaked in the nuances of the city, […]
Malaysians searched for govt’s aid plan BR1M in 2017
The top-of-mind topics, people, music, movies, series, gadgets and events of the year, searched on Google The top trending search in Google Malaysia, for 2017, is ‘BR1M,’ the government financial aid programme for low-income earners. Google recently released its annual `Malaysian Year in Search,’ which looks back at the past 12-months through the eyes of […]
Milo takes mums back to school
Nestlé’s initiative to let mothers know a school day without breakfast Nestlé has come out with an interesting and insightful campaign called `Back To School Mums,’ with the help of Ogillvy and Mather, Malaysia. This is in line with the brand’s campaign to highlight the importance of breakfast in giving children the energy they need […]
Predictions for 2018
Hear Asia’s brightest minds like Chris Jaques, Sulin Lau and others speak As we near the end of 2017, a remarkable year that found both marketers and agencies face to face with a dynamic ecosystem of digital life, MARKETING team brings you snapshots of what 2018 would look like. This is done through the eyes […]
