Magie Tan passes away
Penang-born Magie Tan made her name in the Malaysian advertising film industry long before she left for China many years ago. She started Godmother Productions in Shanghai City 16 years ago and was the Executive Producer of award-winning commercials that have been screened across the region. I visited her office in Shanghai a few years […]
Workshop: Growth Hack Any Business With Digital Data
Explore methods used by businesses to rapidly develop market expansion model with a hands-on digital data workshop. WHAT YOU WILL LEARN Make business cases with substantial data faster: build and sell ideas in less time and cost Understand large behavioural data for any market size estimation Build predictive models with data: customer behaviour in a […]
Malaysian Media Conference 2018 #AskMeMMC
Title: Malaysian Media Conference 2018 #AskMeMMC Date: 8th February 2018 Venue: Sime Darby Convention Centre Time: 8.30am – 5.30pm Book your seats early! Call Amira on 03-77262588 or [email protected] More details: http://marketingmagazine.com.my/mmc2018/
PARGAME to drive brands further on the greens!
Left to right: Datuk Ishak Mohd Esa – General Manager of MGA, Andrew Bryan Perera – Honorary Treasurer of MGA and Chairman of GoGolf Programme, Dato’ Zulkifli Dato’ Ismail – Honorary Secretary of MGA, Sivanathan Krishnan – CEO of PARGAME and Group CEO of Trapper Media Group PARGAME, a subsidiary of Trapper Media Group, has […]
Welcome 2018! New hope, new Stories to tell
Marketing had a trailblazing year, wishes to thank its readers As we say our adieus to 2017, and preen ourselves to welcome the spanking new 2018, we at MARKETING magazine, Malaysia are poised for a flight. And this flight is one that will land us in a bolder, innovative and challenging space of a large-sized […]
Subhendu’s Digital Data workshop is back!
Hand’s-on digital data workshop will sharpen behavioural learning Data Strategist and Founder member and director of the start- up The Tenth Floor Pte Ltd, Subhendu Mukherjee is back again and this time round he’s exploring methods used by businesses to understand data, faster, sharper. His digital data workshop, called, “Growth Hack Any Business with Digital […]
Story-telling will evolve, voice-activated marketing to carry off: Millward Brown
“Over-the-top”(OTT) streaming content platforms to usher in cross-platform media measurement opportunities. How brands communicate with people will continue to evolve rapidly away from paid media. Brands will embrace new storytelling opportunities, look to entertain in innovative ways. Experiments with voice-activated marketing, will emerge but this will also raise new measurement challenges. This summation and many […]
Langkawi web series bonds strangers, hails world unity
Called ‘Differences Aside,’ the series premieres on 22nd Dec, on YouTube, Facebook A new short web series is set on a mission to make the world a better place by advocating the message of putting our differences aside. The web series, aptly named “Differences Aside”, is the brainchild of a collaboration between integrated strategic communications […]
Farrokh Madon new Chief Creative Partner at JWT Singapore
Award-winning Farrokh strengthens his place in the agency J. Walter Thompson Singapore has appointed renowned creative Farrokh Madon as Chief Creative Partner. In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 150 prestigious advertising awards. Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. […]
Malaysians ok; SE Asia very confident
Consumer confidence trips by a point in Q3 in the country, says Nielsen Malaysia has ranked 32nd most confident country globally amidst 4 of her neighbours in South East Asia continuing to hold strong with retaining their top 10 spots globally. The Malaysian consumer confidence remain stable in the third quarter of 2017 with an […]
