ARCHIVE

ARCHIVE

Events legend Joe Ghazzal passes on

Much loved marketing and events maestro Joe Ghazzal passed away a few days ago after a short battle with illness in recent years. Joe is remembered as the Godfather of events and his reputation is global. He always followed his vision and dreams, and was a great source of inspiration to many in the industry […]

Chan Keong back in GroupM

Law Chan Keong has joined GroupM Malaysia as Chief Investment Officer. He takes over the group trading and investment management function from Allison Chin, who has recently moved to Mindshare as Senior Partner. Law, or CK, will return to the group where he was previously MD of media agency MEC from 2009 to early 2015. […]

How to find profitable products on Alibaba to sell on Amazon

We receive a lot of junk mail everyday, but this gem got us thinking, and wanted to share with readers…. This experiment was inspired by the Quora question “Is it possible to find profitable products on Alibaba?” Dave Hamrick (no relation to Ham) has been an Amazon seller for three years. In that time, he […]

Advertising legends star in FAB Awards milestone!

The FAB Awards is now opened for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it features some of the leading personalities from the Marketing, Design and Advertising […]

Mindshare adds more mind power

Mindshare Malaysia has strengthened its leadership team with the addition of Anisha Iyer as Partner Digital SEA, Allison Chin and Deboo Mohanty as Senior Partner, and Andrea Tenner as Partner. Anisha Iyer moved from Mindshare India after 11 years, where she spearheaded digital strategy that spanned from core task definition to insights & analysis and […]

KFC’s Double Down makes you forget the burger

KFC India has released a set of digital films for the most talked about burger in town – the KFC Double Down. What’s epic is  this is the country’s first-ever all chicken, no bun burger. The digital film hooks the viewer with the question: “Ever imagined a burger without a bun?” This is followed by […]

Staying Brand Safe in the digital wilderness

Those of you with kids ages of 4-10 may be familiar with a little pink pig called Peppa. This popular British cartoon series which captures the daily adventures of Peppa Pig was dragged into the issue of unsafe content when people began discovering versions of the cartoon on YouTube which were far from child-friendly. An […]