Indonesia threatens to block WhatsApp over obscene content
(Reuters) – Indonesia on Monday vowed to block Facebook Inc’s WhatsApp Messenger within 48 hours if the service did not ensure that obscene Graphics Interchange Format (GIF) images were removed. WhatsApp, which is widely used in Indonesia, the world’s most populous Muslim-majority nation, said message encryption prevented it from monitoring the third-party providers Indonesians use […]
BBDO says yes to Yus
Yusrizal Yusof has been promoted from Creative Group Head to Associate Creative Director at BBDO Malaysia. Writer-based Yusrizal aka Yus, has an impressive repertoire of awards from Cannes Lions, D&AD, London International Awards, Spikes Asia, AdFest, and Kancil. Prior to BBDO, Yus worked with Ogilvy & Mather Malaysia and Astana International. With 12 years of […]
Putra Brand Award winners 2017
Shell celebrating their victory for bagging the Putra Brand of the Year 2017. For the eighth consecutive year, more than 6,000 people participated in a nationwide independent consumer poll to vote for their favourite brands — and the big winners from across 24 categories cheered to celebrate the winners at this year’s edition of the […]
Jordan flies with FALCON
Jordan Chua left Mirum Kuala Lumpur as MD last month and is now Partner and Managing Director for the Malaysian office of FALCON Agency. He takes over from co-founders, Max-F. Scheichenost and Daniel Endres, who’ll focus on the regionalisation of the agency across key markets. Jordan will be part of the FALCON regional team and will lead the digital transformation […]
Unilever Finance Head says there's advertising overload.
Recently, Unilever’s global CFO said the company overexposed people to advertising across Southeast Asia. Unilever global CFO Graeme Pitkethly (picture), had said there was a tendency for Unilever to expose consumers to its advertising beyond the point of diminishing returns. Their analysis found they was producing too many new pieces of advertising, with more than […]
Are Malaysian marketers blind to online advertising fraud?
The online advertising industry is a preposterous train wreck that must be changed, says Bob Hoffman, a former advertising executive. It’s a model that has only been around for a couple decades, but already questions are being raised over its effectiveness and legitimacy, while public frustration continues to rise. Bob says online ad fraud is […]
How this double Dragons Network of the Year keeps winning
Geometry Global had their hands full at the recent 2017 Dragons of Malaysia and Asia taking home an impressive 18 metals for the Malaysia and Asia categories and the coveted Red Dragon for ‘Network of the Year’. “PMAA recognises the very best in result-driven marketing communications, and that’s exactly how we want to be evaluated. […]
The world’s largest online and mobile shopping festival launches in Malaysia!
Alibaba has launched its B2C retail platform for brands, Tmall, for a 24-hour 11.11 Global Shopping Festival event in Malaysia. “Malaysia is a key market for the group and we find Chinese consumers have a preference for Malaysian products such as snacks and coffee,” said Alibaba Group Tmall World Southeast Asia business development manager Cici […]
3 diamonds looking good in Carat Malaysia
Karan Tyagi, Kenneth Teh, & Zeeshan Khan General Manager, Head of Digital, Business Director appointments. “Data, content, technology, and on-point execution – if an agency can effectively infuse these components together, it would be ripe to excel in this rapidly evolving media industry,” Karan Tyagi, the newly appointed General Manager of Carat Malaysia said recently. […]
Psoriasis sufferers not alone with Novartis campaign
Novartis Malaysia has launched “Not Alone with Psoriasis”, a digital campaign conceptualised by its digital agency Kingdom Digital. This initiative was rolled out in conjunction with World Psoriasis Day (WPD) 2017, which was celebrated on October 29. It is estimated more than 800,000 Malaysians are afflicted with Psoriasis. This campaign features a 2-minute film that aims to […]
