Tony Savarimuthu honoured with IAA-Global Inspire Award 2017!
CEO of Dentsu LHS, Tony Savarimuthu, has been awarded the International Advertising Association ‘2017 Inspire Global Champion Award’ at the IAA Global Conference, held in Bucharest, in recognition of his notable contribution and commitment to advancing communications in the global marketing and advertising industry. Felix Tataru, IAA Global Chairman and World President, said, “The IAA, […]
19 million Malaysians tune in to radio for 14 and a half hours weekly
“Radio provides a stronghold for listeners to gain instant information and be kept up-to-date, in spite of the advent of the internet and smart technologies era,” said Datuk Jake Abdullah (picture), President of Commercial Radio Malaysia. “Using technology to advantage, radio is very relevant for listeners and advantageous for brands to increase awareness.” In partnership […]
How Malaysian consumers decide on mobile plans
Mobile devices have never been more important in our daily lives than they are today. Choosing the right plan to go with the devices we love is just as important. Google and Kantar TNS recently conducted a study to find out how Malaysian consumers choose their mobile plans. Their path-to-purchase journey covers these key moments: […]
Google supports disclosing buyers of online political ads
Caption: Twitter, Facebook and Google executives testify at hearing on Capitol Hill – Alex Wong / Getty Alphabet Inc’s Google unit told U.S. election regulators in a letter seen by Reuters on Thursday that it “strongly supports” tightening rules on online political advertising as part of efforts to curtail “foreign abuse and influence” in elections. […]
Immerse now with Havas Group Malaysia
Havas Group is strengthening its capabilities in the Malaysian market with the acquisition of award-winning digital agency Immerse, which will integrate the Group’s creative operations and will be rebranded as Havas Immerse. Immerse was set up in 2004 as a digital agency primarily specialising in providing strategic creative consultancy and digital marketing solutions. The 50-people […]
Leaked data from Malaysian breach "likely available online for long time”
Personal details of tens of millions of Malaysians obtained from a 2014 data breach have likely been available for sale for a long time, according to the founder of an online portal who revealed the massive data breach this week. It was investigating an alleged attempt to sell the data of more than 46 million […]
Malaysian ad spend drops 8%
The latest Malaysian Adex (advertising expenditure) Report from January to September this year shows a decline of 8.53% to RM 5.8 billion, compared to RM 6.4 billion for Jan-Sept 2016. This does not include pay tv, and digital which is experiencing double-digit growth. Industry sources say this is attributed to poor consumer sentiment, the explosion of digital, […]
Russia scandal fails to hurt Facebook profits
More than just a thumbs up for Facebook. Third quarter profits soared 79 percent And total revenue increased 47 percent to $10.33 billion. The bumper results partly thanks to money pouring into its advertising offerings. And bode well for the US tech sector. Commerzbank Global Financial Economist, Peter Dixon, said, “Tech companies in the US […]
Alibaba launches Digital Free Trade Zone in Malaysia!
Chinese e-commerce giant Alibaba launched a Digital Free Trade Zone (DFTZ), the first expansion of the company’s World Trade Platform outside China, on Friday in Sepang, Malaysia. It has been just one year since Alibaba founder Jack Ma and Malaysia’s Prime Minister Najib Razak first discussed about working together to boost e-commerce and establish a […]
WPP faces stagnant sales this year
Martin Sorrell, chairman and chief executive officer of WPP, the world’s largest advertising company, speaks at the Confederation of British Industry’s (CBI) annual conference in London. WPP cut its sales expectations for the third time this year on Tuesday and said net sales would not grow in 2017, with weak client spending and technological disruption […]
