Malaysian marketing veteran Bharat Avalani honoured by AFAA
Marketing leader Bharat Avalani was honoured recently at the Asian Federation of Advertising Associations (AFAA) 30th AdAsia Congress in Bali with a Special Award for teaching and spreading the good influence of advertising and marketing across the region. A globe-trotting speaker and high-powered networker in high places, Bharat who worked as a senior marketer with […]
Ansible triumphs at A.I. For Good Hackathon
IPG Mediabrands Malaysia’s mobile and technology agency Ansible was named champion at the recent A.I. For Good Hackathon organised by BFM-Edge. It is amongst the first hackathons in the world to bring together the best minds in business to develop solutions enabled by AI (artificial intelligence) for the benefit of everyone, especially the urban poor, […]
Redberry and VGI strike RM13.2m deal
(From left) Redberry Group Managing Director & Chairman of the Malaysian Tourism Promotion Board Datuk Siew Ka Wei, BTS Group Holdings Chairman Khun Keeree Kanjanapas, Tourism and Culture minister Datuk Seri Nazri Aziz, and Chairman of the executive committee of VGI Global Media Kavin Kanjanapas, at the launch of the Titanium Compass and VGI Global […]
Jingwei finds his way to O&M as Creative Group Head
Ogilvy & Mather Malaysia has strengthened its creative team with the appointment of Jingwei Wong (picture) as Creative Group Head, and he will report to Chief Creative Officer Gavin Simpson. He will lead Ogilvy’s signature Coca-Cola output while there will be myriad other cross brand and function opportunities in the agency. Having started his advertising […]
Star Media Group and SP Setia stand against bullying
United in their cause: (from left) R.AGE head producer, Ian Yee; Jenn Chia; Star Media Group Chief Operating Officer, Datuk Calvin Kan; SP Setia Group COO, Datuk Wong Tuck Wai; Lisa Surihani; Y.A.M. Tengku Datin Paduka Setia Zatashah binti Sultan Sharafuddin Idris Shah; SP Setia and Setia Foundation Chairman, Tan Sri Dato’ Seri Dr Wan […]
Top “nation brand” is Germany
In the wake of a substantial drop in global perception of the USA, Germany retakes the top ranking in the latest Anholt-GfK Nation Brands Index (NBI) study, while France climbs to second place. The UK has regained the ground it lost last year after the Brexit vote to hold onto third place, while Japan jumps […]
Of mothers-in-law, daughter’s boyfriend and wife’s cats!
BBH Singapore has launched a campaign for IKEA’s third new store in Malaysia, the biggest in Southeast Asia so far, teasing audiences with the promise of ‘Choice’. The new campaign, for the IKEA Tebrau store in Johor Bahru, reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces […]
Anmum Essential connects with Mind-Q campaign
Anmum Essential has just launched the Mind-Q Connect campaign with BBDO Malaysia. Tapping into parents’ desire to raise amazing young minds, the campaign highlights the importance of maximizing a child’s brain cell connections, and how interactions with mum combined with Anmum Essential facilitates all-round development. Building on the previous successful “What’s In The Milk” campaign […]
How Coca-Cola got Asian millennials fizzing
In a report released by WARC that outlines how Coca-Cola’s sugar free product faced an uphill battle in Singapore and Malaysia, it reveals the company’s experiential marketing strategy to get Asia’s millennials fizzing again. Coca-Cola faced “big problems” with consumer perceptions of sugar free products in Malaysia and Singapore, where it sought to launch its sugar free […]
Children take over Malaysian media
About 20 children are to ‘takeover’ the Malaysian media on World Children’s Day held every Nov 20. The event was announced at a media conference, organised by United Nations Children’s Fund (UNICEF) Malaysia and its partner Kakiseni. UNICEF’s Representative to Malaysia, Marianne Clark-Hattingh said over 20 children, including those with disabilities would take part to […]
