Lazada tops Brand Advocacy rankings in Malaysia
YouGov BrandIndex has announced its 2017 Brand Advocacy Rankings for Malaysia. The latest rankings show that Lazada’s customers are the strongest advocates of any brand in Malaysia. YouGov BrandIndex Brand Advocacy Rankings are calculated by measuring Recommend Scores among each brand’s customers for the twelve-month period through October 2017. Recommend scores for the brands are […]
Shukor takes on Big role
Media Prima Berhad has appointed Mohamad Shukor Bin Ariffin (picture) as the new Chief Executive Officer of Big Tree Outdoor (BTO) Sdn Bhd. As CEO, he will be responsible for the overall operations of BTO, Malaysia’s leading out-of-home advertising company. He will focus on strengthening the core business of the company while pursuing new opportunities […]
Redberry shares “Sound That You Can See”
Redberry Ambient celebrated with clients by hosting Movie Nights at TGV One Utama and TGV Sunway Pyramid last week. This is the fifth time Redberry Ambient has hosted movie nights jointly with TGV Cinemas to appreciate the support from media agencies and direct clients. This Clients Appreciation Nite started at 6.30 pm with the mingle […]
How to hack customers like a Russian spy
Unless you’ve been living in a hole for the past year, you’ve probably heard that Russia “hacked” the US elections. Now, their involvement has been found to be much wider and than first thought, but let’s focus on on the $100,000 USD they spent on social media to influence voters and what we, as advertisers, can learn […]
Chris is new President of Y&R Asia
Bald is beautiful. Y&R has appointed Chris Foster (picture) as President, Y&R Asia, to oversee the growth of its business and operations in the region. He will report to Y&R Global President David Patton and be based in Singapore. He replaces Matthew Godfrey (pictured in tie) who left Y&R Asia, after spending seven years at […]
Streaming is the new normal, isn’t it?
Spotify recently hosted its first Spotify Digital Day in Kuala Lumpur, to educate marketers and advertisers on the concept of streaming intelligence and people-based marketing. Ong Sea Yen, Regional Vice President of Sales for Spotify Asia (picture) shared, “At Spotify, we’re advocates of people-based marketing. People-based marketing represents an industry shift from targeting devices, to […]
Sutapa crosses over to the client as GM
Sutapa Bhattacharya, Head of Knowledge and Strategy at Leo Burnett Malaysia is joining her client Tenaga Nasional (TNB) as its General Manager of Corporate Strategic Communications this Wednesday (November 22). During her time at Leo Burnett Malaysia, she was also part of the agency team on new business wins and its award-winning streak. Rohan Korde, […]
UPDATE: Profound comment on leaked data
Ms Mah Kam Lin, Group Data Scientist at Maybank has weighed in on our recent article on the data breach in Malaysia….. She adds, “Cash might be king, but data is the ultimate emperor. Time and again we preach integrity and maturity in handling data, but we are mostly undermined by many parties, especially the […]
Aditya has new responsibilities at Performics
Performics, part of Publicis One in Malaysia, has announced leadership changes to strengthen its position as a data-driven business leader. Aditya Rao who currently serves as the Director of Client Solutions, Planning & Research has been promoted to Head of Performance Media and will now also be responsible in overseeing Performics offerings which include planning […]
Corruption haunts advertising industry
After a 4-year investigation, the head of Orientm McCann was arrested along with seven other agency owners and four political figures recently in a corruption scandal that has rocked the industry. Government officials awarded almost USD55 million for public awareness ad campaigns to seven ad agencies between 2013 and 2015 without following public procurement rules, […]
