Nestlé launches Global Procurement Hub in Malaysia serving over 100 countries
Nestlé marked a milestone with the launch of its Global Procurement Hub in Malaysia. Located in Taman Tun Dr Ismail, Nestlé’s third global centralised sourcing centre employs 130 staff from 35 countries. As a key Asian market for Nestlé, Malaysia was selected to host one of the Group’s three Global Procurement Hubs, known as ‘Nestrade’. […]
StarBiz Premium content portal launched
From left: Star Media Group Specialist Editor M. Shanmugam, Datuk Seri Tajuddin Atan and Datuk Seri Wong Chun Wai at the StarBiz Premium launch. Just when everyone keeps saying print players are doomed, the Star Media Group has evolved within the digital ecosystem powering its way with content. It has launched StarBiz Premium, a collaboration […]
Diageo, Mars, Hewlett-Packard, Deutsche Bank, Mondelez and dozens pull out ads from YouTube
One video of a pre-teenage girl in a nightie drew 6.5 million views. Some of the world’s biggest brands are advertising on YouTube videos that show scantily clad children that have attracted comments from hundreds of paedophiles, says The Times. BT, Adidas, eBay, Amazon and Talktalk are among dozens of brands whose adverts appear on the videos, […]
TIME magazine sold!
Time has struggled with declining ad revenues since it was spun off from Time Warner in 2014. The company, that also publishes People, Sports Illustrated, Entertainment Weekly and Fortune magazines, saw its third quarter revenue slip 9.5% to USD679 million, marking the sixth straight quarter the publisher fell short of analysts’ expectations. In a […]
AirAsia corrects Bung Moktar
In response to statements made by Member of Parliament Bung Moktar Radin in Parliament recently, Aireen Omar, CEO of AirAsia Berhad, said, “The claim by the MP that a one-way flight on that route costs RM2,000 is completely untrue. The average one-way fare for AirAsia flights between Kuala Lumpur and Sandakan is RM213. Even during […]
Project Illuminate uses digital to help the disadvantaged
IPG Mediabrands Malaysia has launched Project Illuminate, a CSR initiative to help empower and educate underprivileged communities. The initiative uses the network’s media, creative innovation, digital, technology and mobile expertise to create useful and engaging educational content in a modular format. This content is then rolled out to disadvantaged sectors of the community. The Social […]
Annemarieke now General Manager of Unilever Malaysia & Singapore
Longtime Unileverian Annemarieke De Haan (picture) has filled the newly created position of General Manager for Malaysia and Singapore. She was previously Vice-President for Home & Personal Care at Unilever Indonesia and has served the company for more than 17 years in various roles across many categories including Hair Care, Refreshments and Laundry. Annemarieke speaks […]
Malaysian digital publishers team up to combat ad fraud.
In an effort to combat the risk of damaging brands reputation in programmatic online advertising in Malaysia, five major online publishers (Media Prima Group, Star Media Group, Utusan Malaysia, MCIL and The Edge) signed a Memorandum of Understanding (MOU) today to form a consortium to create an advertising exchange that enhances brand safety, established regulations […]
Do consumers prefer global brands?
The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment towards products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey findings have pointed to a relatively balanced view across global and local brands in recent years, the latest results show consumer preference is tipping toward global brands […]
Marketing to the Machines: Why Algorithms Are Our Destiny
For the second year in a row, We Are Social had the privilege of presenting at Vivid Sydney this year. Already one of the world’s leading festivals, Vivid is a bit like SXSW: an amalgam of inspiring people, creative work, and fresh ideas across a variety of themes and topics. For our 2017 keynote, I joined forces with We Are […]
