Digital push drives Media Prima’s growth
Media Prima Berhad has seen its revenue double for the first nine months of 2017, from digital, non-traditional advertising and commerce. Combined revenues from digital advertising, home shopping, e-commerce and subscription-based OTT service grew from RM50 million to RM123 million for YTD17. Tan Sri Ismee Ismail, Group Chairman of Media Prima, announced, “The Group has […]
WOMEN IN ADVERTISING: Farrah Harith-McPherson, Head of BBDO Malaysia
What is the prevalent view of women in advertising; does objectification and sexism remain a problem or do you see a shift? Farrah: The objectification of women and sexism in advertising is a tale as old as time. Today it is sad to see, while a woman’s role in society has changed, her objectification persists. With awareness […]
Publicis One gets Prodigious in Malaysia
Publicis One has launched Prodigious in Malaysia, the creative solution hub bringing specialist expertise for the production of branded content, video, digital and print. Prodigious (team picture) helps brands meet the challenges of an increasingly diverse, complex and global media landscape through design, production and delivery of brand content across all channels, using the best […]
Ampersand to bring money to Malaysian Football
From left: Sivanathan Krishnan, CEO of Trapper Media Group, Ampersand Sports Chairman Tan Sri Vincent Lee, Football Malaysia LLP (FMLLP) head, Major General Tunku Ismail Sultan Ibrahim after signing the MoU at Johor Baru. In one of the huge wins for Ampersand Sports Sdn Bhd and a very forward-looking sports initiative of the Football Malaysia […]
Rodeo breaks new ground in OOH
Revitalising the Out-Of-Home (OOH) segment, Rodeo is pulling out all stops to churn out OOH campaigns that are both unique and cutting-edge in their media approach. Driven by creativity and the need for brands to stay relevant to location, MyRodeo Sdn Bhd has begun tapping into roads for eye-candy opportunities, to everyday commuters. Chief Executive […]
LEGO gets new Initiative
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a pitch process. Earlier this year, Initiative reinvented its product offering and positioning to find alternatives for clients increasingly struggling with advertising avoidance and radical shifts in consumer behaviour. Earlier this year the agency reinvented its product offering and positioning to […]
Mediabrands AOR for TNB’s creative, media and digital
IPG Mediabrands,has been appointed by Tenaga Nasional Bhd (TNB) as its new creative, media planning and buying and digital agency on record (AOR). Led by Ansible, IPG Mediabrands’ mobile and technology arm, and Society, its content marketing and social media agency, the contract started in October for six months. The appointment will see these agencies […]
YouTube Ads Awards is back to honour work in 10 categories
Malaysia’s most outstanding winning creatives that have graced YouTube over the past 12-months will be celebrated at the second ‘YouTube Malaysia Ads Awards’ set to take place on Friday, December 8, 2017. The gala awards night will wrap up a week-long celebration of all things related to the popular video platform. The by-invitation-only YouTube Week […]
Rocketfuel powers digital content for JD Sports.
From Left Eddy Lim, Commodore of Rocketfuel Network at Rocketfuel Entertainment, Jaclyn Tan, Senior Manager of Brand Marketing at JD Sports Fashion, Justin Lim, CEO of JD Sports Fashion and Murali “Moots” Marimuthu, Admiral at Rocketfuel Entertainment Influencer Marketing player, Rocketfuel Entertainment has signed up with British multi-brand, multi-channel sports lifestyle retailer JD Sports Fashion […]
LB Malaysia COO Michelle leaves agency.
Chief Operating Officer, Michelle Ong (picture) is leaving Leo Burnett Malaysia at the end of this year. Tan Kien Eng, CEO of PublicisOne Malaysia confirmed this with MARKETING and spoke about how the agency is going through a big restructuring exercise. “The COO role will be broken and shared amongst team leaders to create micro […]
