FCB KL wins regional AOR for Motorola
FCB Kuala Lumpur has emerged victorious following a creative pitch that saw the agency invited to compete against several Singapore based outfits. FCB Kuala Lumpur will take on amongst other aspects, promotion marketing and activation duties for the Asia Pacific region. “It’s a big win for FCB in Asia Pacific. Working closely with our fellow […]
McCann KL joins 20,000 colleagues globally for ‘Truth About Street’
In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their shopping behavior and their relationship to cultural values. This new […]
Final programme for CMO Conference revealed
9.00am: Master of Ceremonies Timothy Johnson – Senior VP of Marketing INTI International University & Colleges 9.10am: Opening Keynote Speaker: Jamshed Wadia Director, Digital Marketing & Media, Asia Pacific, Intel. Digital Transformation is Sexy – a real brand journey […]
Gen-Y Shaping Up Beauty Shopping in Malaysia
As the beauty market realise the shifting consumer trend in current market; the change from physical outlets to online platforms is now a reality. A beauty and cosmetics centric study by A.T. Kearney reveals that beauty brands are now adapting to digital market for its significant share of supply demand. Tarte, for example, a […]
Look who’s holding court on Oct 16?
Terry is a marketing wonder in his own right. He is also the head coach providing direction and developing the Courts team. Terry led a phenomenal turnaround of its operations in Malaysia and entry into Indonesia. “Self-help digital kiosks in-store, Click & Collect counters, QR codes, mobile apps, and free WiFi in-stores – these are […]
GetResponse unveils Southeastasia’s Email Marketing Benchmarks 2017 Report
GetResponse, an online marketing platform, has just released their ‘Southeast Asia Industry Benchmarks 2017 report. The report helps businesses improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. GetResponse has analysed over 450 million emails that were sent across six countries in Southeast Asia […]
Are marketers obsessed with data science?
Hyper Island trainer and Data Driven Integrated Marketing Strategist, Subhendu Mukherjee, is no fly on the wall when it comes to the digital discourse. He has managed agencies, won awards and now spends his days showing clients marketing secrets about themselves they never knew, all from big data… Being able to craft or write compelling […]
Isobar wins Gold at Spikes and Country Agency of the Year
The Gold award from the annual Spikes Asia Awards has eluded Malaysian agencies for the past three years, but not this year, as Isobar Malaysia, a Dentsu Aegis Network agency, successfully brought home the top honours at the awards ceremony held in Singapore last Friday. It also earned Isobar the coveted ‘Malaysia’s Agency of the […]
Accela joins Go Group
Malaysia-based Public Relations and Communications agency, GO Communications has formalised a partnership with Singapore-based Accela which incorporates the latter into the GO Group, Asia’s leading independent public relations, marketing and strategic communications network. The enterprise will see active cross-national exchange of knowledge, resources and personnel between the two agencies and associates within the GO […]
What do modern Muslims and Chinese Gen Z trendsetters have in common?
Astro Radio has launched two new brands – Zayan and goXUAN for tech-savvy, mobile and socially connected listeners. Datuk Jake Abdullah, Chief Executive Officer of Astro Radio, says, “Zayan and goXUAN are our latest brands for a new generation of listeners who are trendsetters and influencers in the digital and social media space. In August […]
