BBDO 'Heels of Steel' stars Nicole Tan
Nicole Tan, Country Director for Facebook (left) with Farrah Harith McPherson, GM General Manager. BBDO Malaysia recently launched part two of their ‘Heels in Steel’ initiative; the second event since launching in July. The initiative, aimed at sharing the inspirational stories of some of the most influential women working within the marketing industry, featured Nicole […]
RHB makes Deepavali sweet
RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other during Deepavali. Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, ‘Be Sweet’ is the fourth collaboration between RHB and FCB since the agency was brought on-board earlier […]
Geometry Global wins Network of the Year at 2017 Dragons of Asia for second year!
At last week’s 2017 PMAA Dragons of Asia, Geometry Global was named Network of the Year while collecting 4 Gold, 3 Silver and 3 Bronze. The agency also won Best Campaigns by Country for Hong Kong, Indonesia, Japan, Korea, Malaysia and New Zealand. PMAA Dragons of Asia is the platform for the recognition of the […]
Tai to head Maxis marketing
Sulin Lau, Head of Marketing Services at Maxis is leaving to join Facebook Regional as Head of Agency and will be based out of Singapore by year end. Tai Kam Leong (picture), currently Head of Home at Maxis, will take over her role with an expanded portfolio to lead business development and partnerships as Head […]
How Influencer Marketing will Rocket your brand!
Hey, here’s your chance to earn full bragging rights! Imagine going for an event where all the stars gather, it would be like a selfie-wefie fiesta. Rocketfuel Entertainment is now ready to deliver star appeal for brands to propel with celebrity status. As they told us, “You could get a serious case of FMO (fear […]
People n Rich launches SEA’s first award-winning display by Kino-Mo
Yesterday witnessed a historic partnership between British technology company, Kino-mo and People n Rich Holdings, Malaysian based integrated media agency. The award winning display solution will be marketed through Velocity Outdoor Asia, the out-of-home (OOH) media specialist and a subsidiary of People n Rich Holdings. Named by Mashable as “future of retail displays”, Hypervsn is […]
Dragons of Malaysia & Asia 2017 winners announced!
On Wednesday in Kuala Lumpur, winners of the Dragons of Malaysia and Asia were announced at a glittering ceremony which also saw winners from across Asia in attendance. This biscuit campaign proved a tasty treat for Geometry Global Malaysia, winning double Category Gold in the 2017 Dragons of Malaysia, as well as Category Gold Dragon […]
Latest issue of MARKETING goes AR!
This month our cover has another spin to it with AR. Apart from great content inside, there has been plenty going on in the market these past few months – companies merging, magazine titles closing down and new companies being formed. While no industry can escape from challenging times, it is during these times creative […]
Top 3 things you should do before sending out your next EDM
To the naysayers predicting the death of email marketing, Mellissa Lee, Head of GetResponse Malaysia says the platfrom is very much alive and kicking especially in today’s high paced working enviroment. “Its all about looking at why you are sending out a particular message and understanding your user. Some may think that WhatsApp is another […]
Blow your mind with this 2017 Malaysian CMO Conference video
Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it. There is no such thing as a free lunch. That’s why game-changing inspiration can always be found on the front lines of the marketing and media playbook. There’s never been a more exciting time to be […]