The Wizard’s Room calls it a day.
Come 31st December 2017, 4As accredited boutique agency The Wizard’s Room will be closing its doors after serving Astro for 8 years. Henry Tan, COO of Astro, who worked closely with The Wizard’s Room shared, “Astro was fortunate to have had Veno as a key partner over the years. She has been our extended marketing […]
How’s your Indian?
This Deepavali, Prudential Assurance Malaysia Berhad, launched their “Share the Light” campaign to spotlight some unique intricacies of Malaysian Tamil culture and language. The campaign, aimed to educate Malaysians on common misconceptions and assumptions, used humour to go beneath the surface of the Tamil language and traditions familiar to Malaysians. Like… “So which way do […]
Astro wins top Digital Transformer award
Astro has been awarded ‘Digital Transformer in Malaysia’ by International Data Corporation ASEAN in its inaugural Digital Transformation Awards (IDC DX Awards). The IDC DX Awards recognise outstanding organizations that have made critical breakthroughs in digital transformation across Asia Pacific. Dato Rohana Rozhan, Group CEO of Astro, said, “In our journey of reinvention, Astro is […]
Personal data of millions of Malaysians for sale?
Data is the new currency of marketing, and recent data breaches are alarming to say the least. In a shocking development, the Malaysian Communications and Multimedia Commission (MCMC) has ordered Lowyat.net to remove a report where the technology portal says is one of the country’s biggest data breaches in Malaysia ever. Lowyat.net has since removed […]
Gazelle rolls out 40th anniversary campaign for Vitagen
Vitagen has appointed Gazelle Activation, a subsidiary of shopper360, as its activation agency. Gazelle helped Vitagen run its media launch event and also developed a highly engaging on-ground idea for Vitagen’s 40th Anniversary to bring to life Vitagen’s promise of promoting good gut health. The VITAGEN A-MAZE-ING Challenge was conceptualised and executed recently at IOI […]
GALLERY: Dragons 2017 in pictures!
The Relatives returns to hound Deepavali parties
Branded entertainment agency Fishermen Integrated has launched the third part of Nando’s festive campaign featuring The Relatives returning with Lagu Deepavali DiPERi-PERi. The campaign is an effort by Nando’s to connect with millennials and bring Malaysian families closer, especially during important celebrations. The campaign was based on the insight that extended family members usually only […]
McCann takes the Subway across Asia-Pacific
Subway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch. The agency network will help Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications driving relevance and emotional connections. McCann Worldgroup will deliver creative and digital solutions with the business led from the network’s […]
Limkokwing University most Influential on Facebook and Twitter beating Harvard, Oxford, Cambridge, Yale.
Here’s a picture of Tan Sri arriving at his new Limkokwing University Sierra Leone campus in Freetown last week… We were inundated with pictures of this billboard from readers featuring an ad by Tan Sri Dato’ Sri Paduka Dr Lim Kok Wing, one of Asia’s best-known communications strategists and the man behind Limkokwing University of […]
The Day the KL Convention Centre shook
When Astro held their QUAKE event about ‘winning the future’ at the KL Convention Centre on Oct 11, they shook more than the prevailing mindsets of marketers and industry leaders about Content. More than 500 key industry players graced the event that showcased stellar speakers from Disney, Amazon and also some global award-winning surprises. Henry […]
