McDonald’s global media going for pitch
McDonald’s is planning to review its global US$2 billion media buying account, which is about RM40 million locally. Currently OMD Malaysia, an Omnicom agency, handles their media business in Malaysia. The fastfood giant, which hasn’t done a formal global media review in about 14 years, is looking to find more efficient ways to spend its […]
Dentsu Aegis Network and MIT share on Smart City
From left: Elizabeth Bramson-Boudreau (CEO and Publisher, MIT Technology Review); Arvind Sethumadhavan(Chief Innovation Officer, Dentsu Aegis Network Asia Pacific); Vivek Puthucode (General Manager, Public Sector, Microsoft Asia Pacific) and Uptin Saiidi (Multimedia Correspondent, CNBC Asia). Dentsu Aegis Network has launched a white paper examining the progress of Asia Pacific’s smart cities, including local deep-dives into […]
Rocketfuel Entertainment to ignite Influencer Marketing with stardom
Malaysian-based Rocketfuel Entertainment is poised to power the Influencer Marketing space with its star-studded line-up of talent, energised by a dynamic approach to talent management and talent-driven digital content. “Today the approach to influencer marketing is fragmented. We aim to inject a more cohesive and holistic approach that is missing in the marketplace; a laser-focused […]
Nobody put a gun to your head!
I have seen the spots from the National Rifle Association of America (NRA). And it’s difficult to express how I feel. The Ad industry has been accused of manipulation, of insidious acts of persuasion but these spots are quite frankly, horrid. Let me tell you about just one. A woman faces the screen and begins […]
Moving Walls joins Unilever Foundry 30
The 30 chosen startups were announced just before the Millennial 20/20 2017 APAC Summit in Singapore. The startups, known as the Unilever Foundry 30 SEAA (for Southeast Asia and Australasia), will get access to Unilever’s brands and the Level3 co-working facilities housed in the company’s Singapore headquarters. They will also receive mentorship, guidance, and collaboration […]
M&C Saatchi, FCB, Initiative, Mindshare win!
It has been a really hectic time for new business wins. Just glance at the top 10 movements that have taken place amongst creative and media agencies up till September. Courtesy of R3…. Sep 2017 Malaysia Top 10 wins Creative Agency Month Account Area M&C Saatchi Jan Etika – Calpis Project Malaysia M&C […]
Productivity tips to power your day
They say time and tide wait for no man. Time is a precious resource which is stretched thin for many working adults due to the barrage of deadlines faced daily. So how do we maximise the time at hand? How can we remove unnecessary time wasters and tackle the task in front of us? We […]
Ogilvy creates new campaign for Tata Salt
Tata Salt launched its campaign titled ‘Sawaal Kijiye Apne Namak se’, conceptualized and created by Ogilvy Mumbai, to educate consumers about the quality of their salt and help them make well-informed decisions. The thought behind the 360-degree campaign is derived from the fact that, though salt is a universal and one of the oldest food […]
How Bata lost RM500,000
By Andrew Ong Since the early days of the internet and social media, fake news has been rampant, often slandering companies, brands and public figures. Often, the fake news goes viral because members of the public spread around unfounded news on the internet, either out of malice, self-interest or ignorance. The open nature of the […]
5 tips for a successful cross-device campaign.
While cross-device campaigns offer better and more comprehensive results for advertisers than single channel campaigns, their implementation and optimization can also take up more of a campaign manager’s time if not executed efficiently. Here are five tips for running successful and headache-free cross-device campaigns: 1. Target faces, not places. Today, consumers use multiple devices […]
