Zenith Media Malaysia strikes a new partnership with Goals101
Understanding that brands now have the opportunity to optimize their marketing spends through a more targeted approach, Zenith Media Malaysia has entered into a strategic partnership with marketing technology venture Goals101. Goals101 aims at introducing purchase-based intelligence to make marketing more measurable and relevant for brands. It helps brands to intelligently select and target the […]
Find out who are this year’s Dragons of Asia Finalists
The 2017 Dragons of Asia Marketing Communications Recognition Programme is in its final stages and the following (in alphabetical order) are the Companies who are all Winners of one or more ‘Infinity’ Dragons of Asia Trophies. Awards up for grabs on the big night include Gold, or Silver or Bronze Dragons, best by Country Blue […]
This is the first tonton film you will get to see in the cinemas this Malaysia Day
Less than a fortnight after announcing its new offerings of Outdoor Channel, Media Prima’s OTT service, tonton, will be releasing its first ‘tonton original movie’, By MY Side on the Silver Screen starting Malaysia Day. The movie is a coming-of- age story of Faye (Marianne Tan of the Ola Bola fame) who is about to […]
AirAsia overhauls its loyalty programme
AirAsia, unveiled its very first Freedom Flyer Programme aimed at making it easier, faster and better for loyal guests to earn AirAsia BIG Points. The overhauled loyalty programme, powered by AirAsia BIG Loyalty, is based on a unique membership status system determined by how often guests fly – the more guests fly with AirAsia, the […]
Nestlé engages with innovative change makers
Nestlé S.A. has recently kicked off its 2018 Creating Shared Value (CSV) Prize, seeking out winning initiatives from across the globe. The Nestlé CSV Prize offers all social and commercial enterprises, as well as non-governmental organisations (NGOs) prizes totalling RM2.2 million (CHF 500,000) for innovative business initiatives that address challenges in nutrition, water or rural […]
SGAG and MGAG under Hepmil Media Group gets an added boost
Hepmil Media Group (Hepmil), owner of SGAG and MGAG and one of Southeast Asia’s fastest-growing content producers, has recently secured SGD$1.3 million in Pre-Series A funding through angel investors on 5 September 2017. The funds raised will be channelled towards international expansion efforts and product development. This will allow Hepmil to bring its core expertise […]
Mirum Kuala Lumpur MD to depart
Jordan Chua, Managing Director of Mirum Kuala Lumpur, will be departing from the agency at the end of September 2017. Jordan was engaged by Mirum back in 2014 to set the foundation for its Digital Transformation services. During his tenure, he was responsible for the overall business with focus on business growth, people development, process […]
Mazuin moves on and Adrian steps up as MD for MullenLowe
Creative agency, MullenLowe Malaysia today announced former Saatchi & Saatchi Malaysia CEO Adrian Sng as their new Managing Director. Adrian replaces former MD Mazuin Zin who has decided to step down from her role to pursue other opportunities within the industry. Adrian, a proven leader with over 20 years of industry experience, brings with him […]
A new entertainment start up takes off with a rock star at its helm
There is nothing ordinary about Rocketfuel Entertainment, from the titles on their name cards to the company’s mission statement. MARKETING spoke to Rocketfuel’s new Admiral, a veteran in the entertainment scene, Moots, who has worn multiple hats from radio announcer, digital strategist to becoming the lead vocalist for South East Asia’s most celebrated band Pop […]
When strangers bond over chicken
In line with the National Day and Malaysia Day celebrations KFC cheekily illustrates budding relationships between strangers of polar opposites over a bucket of KFC. The thought behind KFC’s “The Bucket Sessions” is also to show that Malaysians have a lot more in common than they think – their love for food is one of […]
