Entropia unifies campaigns, ecommerce and CRM seamlessly
Entropia – the new age marketing services consultancy – has launched INTEGRITY – a new Communications planning process and tool suite, that brings the traditionally disparate areas of Campaigns, Commerce and CRM into a single, unified strategic thinking. INTEGRITY is built around the belief of “Media as CX” – putting media as key to a […]
Pitch Watch: Sharp’s digital account goes to Lion & Lion, IMB goes to Mindshare and more
The month of August have seen some key accounts changing hands and our friends at R3 have gathered some of the latest account shifts to keep you updated. Among the winners are Lion & Lion who bagged the digital duties for Sharp for Malaysia and VML who will also be handling digital for Legoland Malaysia […]
WWF Report Finds Ayam Brand Leads In Regional Certified Sustainable Palm Oil Usage Initiative
Ayam Brand has been recognised as a leader by the World Wide Fund for Nature (WWF) in its Palm Oil Buyers’ Scorecard – Malaysia and Singapore 2017 for usage of certified sustainable palm oil. The Scorecard assessed the buying and sourcing of palm oil by 47 local companies, manufacturers and food service brands, with Ayam […]
The big Shiv in Marketing is happening
We speak to Shiv Sahgal, Marketing Director of Unilever Malaysia, about disruption, shopper behavior, opportunities for Malaysian marketers, missing the bus and more… What excites you about the Malaysian marketing scene? The Malaysian market is a great training ground and is very unique in South East Asia. It can be categorized as more Developed than […]
The WARC Awards 2017: DigitasLBi US, BBH UK and Ensemble Worldwide/UM Malaysia win Grands Prix
DigitasLBi US, BBH UK and Ensemble Worldwide, UM Malaysia are the three Grands Prix winners for their work for Whirlpool and KFC at the first global WARC Awards, recognising next-generation marketing effectiveness. DigitasLBi US was the winner of two top awards – the Best Use of Brand Purpose Grand Prix as well as the Partnership […]
VML Malaysia appointed Digital Agency of Record for LEGOLAND Malaysia Resort
Global digital marketing agency VML announced its appointment as Digital Agency of Record (AOR) for LEGOLAND Malaysia Resort. First launched in September 2012, LEGOLAND Malaysia Resort is a family holiday destination located in Johor Bahru, Malaysia. As the Digital AOR, VML’s mandate entails handling all aspects of LEGOLAND Malaysia Resort’s digital marketing. This includes analytics […]
Nielsen Malaysia appoints a new MD
Nielsen Malaysia is pleased to announce the appointment of Raphael Pereda as Managing Director with effect from 1 October 2017, succeeding Richard Hall. In his new role, Pereda reports to Patrick Dodd, President of Nielsen Growth Markets Group. Prior to this appointment, Pereda has spent the past several years in a number of leadership roles […]
BBDO Singapore and AIA launch new campaign with David Beckham
BBDO Singapore and AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, have released their first campaign with global ambassador, David Beckham. The new campaign, launched across Asia-Pacific, is called ‘What’s Your Why?’, and reflects AIA’s commitment to helping people live longer, healthier, better lives. It features David Beckham, AIA’s Global […]
PowerSuit 3.0 Account Management Workshop by Omar Shaari
It’s a wrap for the recent 2 days Account Management workshop conducted by Omar Shaari on 13th and 14th September 2017. Participants feedback: ” I will recommend to my boss to send our Account Management from the agency to this workshop” – Janet Lau, Senior Account Manager. ” I feel motivated to work harder and smarter […]
Shopper360 launches two new companies
Shopper360 has held its 4th instalment of their Shopper Marketing Series. The event took place on Thursday 7th September at the shopper360 head office. It was a full house event attended by valued clients, retailers and business partners. There were three Shopper Marketing related topics presented as well as two new company launches within the […]
