Powering up the Prima in Media Prima!
Media Prima Berhad has announced three key senior management appointments to the Group … Joining from MyCreative Ventures is Johan Ishak who is the new CEO of Media Prima Television Networks (MPTN) responsible for the overall operations of MPTN and will focus to strengthen its core businesses while pursuing new business opportunities in line with […]
Mobile Video Advertising: Beyond Consumer Clicks
By: Kingsley Warner, General Manager of Vuclip Malaysia The preference for the small screen is no surprise to anyone in Malaysia, where modern infrastructure coupled with the large population of digital natives is driving the demand for more mobile enabled applications. From banking to cinema apps and more, mobile is now a way of life […]
Rocketfuel Entertainment behind popular singer Hazama’s viral video
It was a video which puzzled and surprised many, a man with matted hair, torn up clothes, face covered in dirt and sung like an angel when he opened his mouth. The video which has been circulating online earlier this month reached viral status when it racked up over 2.3 million views on Facebook […]
Astro Radio strikes again!
Dentsu Aegis Network launches Amplifi in Malaysia
Dentsu Aegis Network Malaysia recently announced the launch of Amplifi, the network’s global media investment arm. The launch marks the continued expansion of Amplifi, now in eight markets across Asia Pacific and 39 countries worldwide. Amplifi’s collaborative approach will see it engaging with 13 media, digital and communications agencies across the Dentsu Aegis group in […]
Entropia on why you should pay more attention to moments
ENTROPIA – the new age marketing services consulting – has recently launched the results of a new study called “Moment is the new Marketplace”. Done in collaboration with Nielsen, the quantitative study takes a deep view of people’s lives as a collection of moments – based on seven different parameters –Time, place, company, activity, mood, […]
Is this the end of the industry?
Chris Jaques, CEO of The Reputation Partnership, speaks to us about the realities of marketing today and examines the crisis of confidence in the industry. Plus what it means for the future of marketing…. What do marketers feel about agencies these days? Media agencies have been stealing their clients’ money forever, so it’s a miracle […]
Million Dollar Feet returns for its second season
Budding football stars, take note! Million Dollar Feet (MDF), the one-of- a-kind football talent search which combed the country last year in search of Malaysia’s best young football talents, will return for an electrifying second season this year. This was announced today at a launch event graced by Sam Allardyce (Big Sam), former English football […]
Find out what drives Malaysian jobseekers
In a survey conducted by global recruitment specialist, Michael Page, 1 in 2 job seekers in Malaysia (55%) were found to be confident of the country’s job market outlook in the next six months. The Michael Page Job Applicant Confidence Index Q2 2017, which evaluated the responses of 468 mid to senior-level employees in Malaysia, […]
Publicis One appoints Andrew Leong to newly-created role of growth officer for media
Publicis One has announced the appointment of Andrew Leong to the newly-created role of Growth Officer for Media in Malaysia. Leong, who was previously in the role of Managing Partner for Arc Worldwide, brings over 20 years of experience in communications to oversee the media agency brands including Starcom, Blue 449, Spark Foundry and Performics […]
