How IBM and MDEC got Malaysian students to build cardboard robots
In a bid to spur the transformative spirit in young Malaysians further, Malaysia Digital Economy Corporation (MDEC) and IBM Malaysia recently co-hosted the IBM Watson Maker Workshop for SMK Kompleks KLIA. This workshop was designed to introduce students to beginner’s maker and coding skills, and artificial intelligence in a fun way. The IBM Watson Maker […]
Disney cuts Netflix, goes direct to viewers
Just when you thought there was no stopping Netflix, a curveball gets thrown their way — and this time, Disney is making the toss. In what’s been deemed as “one of the boldest moves by an entertainment company to address the changing media landscape” by the LA Times, Disney will be launching two video streaming […]
Scoot takes flight in Malaysia with a new ‘Scootitude’
Scoot the low-cost, medium—to-long-haul airline under Singapore Airlines Group is geared up to bring a brand new ‘Scootitude’ to its service via its most recent brand enhancement. And no, we didn’t make ‘scootitude’ up. In a press release announcing the airlines latest Malaysian destinations of Kuching and Kuantan, Scoot CEO Mr Lee Lik Hsin said, […]
TM inks a new partnership with Netflix
Telekom Malaysia customers can soon enjoy a wide variety of Netflix’s award-winning original TV shows, movies and documentaries thanks to a newly inked partnership between the two platforms. Come October 2017, TM customers who subscribe to the service will become Netflix members and have access to unlimited viewing of content. Jeremy Kung, Executive Vice President, […]
MullenLowe’s Mazuin Zin shines on the world stage
Managing Director of MullenLowe Mazuin Zin Malaysia has been named CEO of the Year 2017 at the annual CMO Asia. In a recently held ceremony in Singapore, Mazuin was recognised for her leadership in driving MullenLowe into a results-oriented specialist marketing communication agency in Malaysia. This accolade comes on the back of MullenLowe Malaysia recently winning […]
Singaporean sushi joint asks patrons to curse them by accident.
Singaporean DIY Sushi restaurant Maki-san recently launched a speciality sushi roll to commemorate Singapore’s national day today. Their description of the roll is already making us drool — with “an abundant mix of chicken” amongst other things packed into it. There’s just one tiny detail: they named it Maki Kita. According to their […]
Mamee-Double Decker sets Duck Noodle imposter straight
The original fake image which was spread on social media and messaging apps In the advent of ‘fake news’, brands are becoming more and more susceptible to ‘online attacks’ through the use of doctored images and falsified facts. Recently, local household snack name Mamee was caught in an incident which saw netizens questioning the brands […]
A push towards more localised campaigns in China via WeChat
Through a pioneering move by Adobe Global’s Premier Partner Mirum Singapore and Mirum China (formerly 3Ti) brands will now be able to engage Chinese consumers in China via the most powerful platform accessed by them: WeChat. The integration of Adobe Campaign and WeChat gives marketers the capability to launch marketing campaigns in China through WeChat […]
The Sounds of Travelling Well
McCann Worldgroup Malaysia and Hong Kong have collaborated with Cathay Pacific and Cathay Dragon — which was recently launched in Malaysia — to create an innovative music piece, “The Sounds of Travelling Well” in their latest campaign, slated to run this month. “The Sounds of Travelling Well” was composed from thousands of sounds recorded whilst […]
SEA Games sponsorship passes RM100 million mark with Sony and TNB onboard
In the lead up to the 29th Kuala Lumpur SEA Games and 9th ASEAN Para Games (KL2017), another milestone has been marked. The event has now passed its RM100 million mark for sponsorship. This is 25% more than the game’s initial target of RM80 million. In May this year Youth and Sports Minister Khairy Jamaluddin […]
