McCann unveils the truth about Malaysian millennials
“Every generation blames the one before, and all of their frustrations come beating on your door” This was the quote Sean Sim CEO of McCann Worldgroup shared at the start of the group’s inaugural McCann Truth Central Malaysian event held last week. An apt quote as it echoed the group’s sentiments of wanting to dig […]
IKEA uses more ‘human approach’ for 2018 catalogue
In a truly impressive creative move, IKEA together with their army of creative minds at BBH Singapore have released their 2018 catalogue campaign using a more ‘human’ approach in the form of Yanjaa Wintersoul — two – time world memory champion. The 23-yr-old has learned and memorised every detail of the 2018 IKEA Catalogue — […]
Merdeka ads that have got us feeling the ‘feels’
The eve of one of the most important days in Malaysia’s history is upon us and as a way of paying homage to the land we call home and nation we know to be family, many big brands have rolled out campaigns in true Merdeka fashion. Here’s a roundup of some of the ones that […]
Here is how you can meet Malaysia’s top AdMen under one roof
As an added treat, MARKETING will be conducting a vibrant panel session with industry heavyweights during its inaugural Powersuits 3.0 account management workshop facilitated by none other than Omar Shaari, CEO of Dentsu One. Apart from leading the agency which is part of Dentsu Aegis Network, throughout his 25 years in the advertising field Omar […]
Anwer Khan new addition to BPN
BPN — under IPG Mediabrands Malaysia — sees Anwer Khan taking the reins as General Manager IPG Mediabrands Malaysia. Anwer joins the media powerhouse with 14 years’ experience in the industry with a strong focus on strategic planning, analytics and developing brand communications, and resurfaces from Carat Malaysia where he served as Business Director. The […]
WONDA Coffee lets you rev the NPE for free
Ever wanted to use your coffee can to drive through a toll booth for free? Well now you can, for a limited period at least. In another innovative first, Etika Sdn Bhd has launched a campaign as part of its International Wonda Coffee Day (IWCD) celebrations which lets anyone use a Wonda can of coffee […]
Dheeraj Raina now AdParlor MD
Mindshare’s General Manager and Head of Strategy Dheeraj Raina resurfaces at AdParlor as part of its Malaysia senior leadership team expansion plans. The strengthening of the team is the result of AdParlor’s growing presence in the market and subsequent bid to enhance capabilities. Dheeraj Raina, who joins as Managing Director, has over 11 years of […]
Lights out for Singapore’s TODAY
Singapore’s Mediacorp announced the closure of its print edition of TODAY — the Lion City’s free national daily. The move comes in light of the publication’s holistic digital migration which will see it become the first newspaper in Singapore to be housed solely online. In a report by Channel NewsAsia, Mediacorp will buy Singapore Press […]
APPIES Winning Presentation: How KFC got customers craving for more
In its second year, APPIES Malaysia — organised by MARKETING Magazine — came back strong with a total of 17 awards handed out to the most effective campaigns in Malaysia. In this series, we share winners’ insights, thought processes and how they went for a brief to award winning campaign. Kicking off, we put KFC’s […]
Etika celebrates International Coffee Day with ‘WONDAs of The World’
One of Malaysia’s leading drink distributors Etika Sdn Bhd is set to take fans of one of one of the country’s most favoured ready-to-drink (RTD) coffee brands — WONDA Coffee — on a journey to celebrate International Coffee Day (ICD) for its fourth running year. The new campaign dubbed ‘Discover the WONDAs of the World’ […]
