First 360: Bala recaps his first year at IPG
By: Malati Siniah A 26-year-veteran of the industry, Bala Pomaleh joined IPG Mediabrands from Carat where he was CEO exactly one year ago. The dynamic CEO of IPG Mediabrands Malaysia has already been making waves with several account wins and a robust team behind him. While a lot has happened in the past 360 days, […]
McDonald’s Malaysia to carry 100PLUS in newly inked partnership
At the launch (From left: Khalid Alvi, Fraser & Neave Ltd Senior Vice President of Group Marketing Non-alcoholic Beverages, Lim Yew Hoe, Fraser & Neave Holdings Bhd Chief Executive Officer, Azmir Jaafar, McDonald’s Malaysia Managing Director and Operating Partner and Melati Abdul Hai, McDonald’s Malaysia Senior Director, Marketing & Communications at the launch. F&N Beverages […]
Dimsum runs its first integrated billing system with Celcom and inks a new partnership
By: Malati Siniah dimsum , the video-on-demand subscription service by The Star Media Group, has struck a first of its kind deal with Celcom to offer subscribers a more seamless service by integrating the payment for both services under one bill. Through this partnership, dimsum subscribers will be able to stream unlimited Asian dramas and […]
Manchester City Football Club partners with an Asian direct selling company
Prominent Asian direct selling company, QNET, has extended its partnership with English Premier League team, Manchester City Football Club for three years. The partnership extension sees QNET remain the Official Direct Selling Partner of the Club until 2020. QNET, the flagship international direct selling subsidiary of the QI Group of Companies, said that the partnership […]
Damien Cummings joins Econsultancy
Digital publishing, consultancy and training group Econsultancy has appointed Damien Cummings as Entrepreneur-in-Residence and Principal Consultant to be part of driving the digital transformation and consultancy business in Asia Pacific (APAC). Damien will start working with Econsultancy in July 2017, reporting directly to Jefrey Gomez, Managing Director, APAC. He will be overseeing Econsultancy’s APAC digital […]
How many creative awards does it take to change a lightbulb?
By: Rodd Chant As the dust of Publicis Groupe’s decision to pull out of all awards shows for one year is far from settling the industry needs to reassess the mission, and maybe Publicis Groupe did something good for the future by making people think more about this issue. We need more ideas and less […]
CANNES LIONS 2017- Insights from Inside the Jury Room
The Cannes Direct Lions Jury (from left to right) : Brigid Alkema, ECD, Clemenger BBDO New Zealand, Diana Sukopp, Creative Group Head, Grabarz & Partner Germany, Moacyr Netto, ECD, W3haus Brazil, Jason Williams, CCO, Leo Burnett Australia, Nerea Cierco, CD, DDB Spain, Xavier Beauregard, CCO, Les Gaulois France, Rob Doubal, CCO, McCann London, Ted Lim, […]
IPG’s Reprise named digital AOR for AIA Malaysia
IPG Mediabrands, the global media arm of Interpublic Group, has today announced its appointment as the Digital AOR for leading insurance provider, AIA Bhd. The agency won the account following a competitive pitch amongst key media and digital agencies in the market. With the account led by Reprise, IPG Mediabrands’ Digital Performance arm, the scope […]
In the month of open houses, let us open your mind
For many of you, today is the first day being back from the festive holiday…. In a blink of an eye Hari Raya and the first half of the year has whizzed by us, and before you know it Christmas would be around the corner and soon you would be ringing in the New Year. […]
World record in innovation by Etika with first personalised magazine cover!
By: Malati Siniah It was the anniversaries of two brands, Etika Holdings, which carries Malaysia’s most beloved beverage brands and Malaysia’s key trade publisher MARKETING Magazine. Together both brands created publishing history which bridged the divide between digital and print recently. It all started with a brave and bold idea from Etika who posed the […]
