A unique partnership between Celcom and Grab
Axiata Berhad announced today its partnership with the digital ride-hailing service, Grab – Southeast Asia’s leading ride-hailing service. The partnership will provide Celcom customers being GrabCar customers and Grab car driver-partners nationwide with special benefits in the coming months. All Celcom customers on its Lightning Fast 4G LTE network will enjoy: • Zero-rated data charges […]
Part2: 10 Great Native Advertising & Content Marketing Cases
Yesterday you read the first part of Hando Sinisalu, CEO of The Best of Global Digital Marketing examples of great native advertising & content marketing case studies from around the world. He will be presenting these case studies and more this August 14th at ‘The Best of Global Digital Marketing Conference’ held in Sime Darby […]
Find out the key findings from WARC’s new global survey of senior strategists
WARC, the global authority on advertising and media effectiveness, has today released the results of its first worldwide survey of senior strategists, highlighting the impact the planning discipline is having on the ever-changing marketing landscape. The new global survey was conducted over the last year. Results are based on interviews with a regionally-balanced sample of […]
7-Eleven Malaysia CEO resigns
According to local news reports, 7-Eleven Malaysia Holdings Bhd (SEM) has appointed Ho Meng as acting chief executive officer, effective Aug 1, as the company’s current CEO Gary Thomas Brown has decided to leave the company. Citing personal reasons as the cause of his departure, the company issued the following statement to the press, “The […]
Sonal Dabral to head up creative at Ogilvy India
Ogilvy India has announced the appointment of Sonal Dabral as Group Chief Creative Officer and Vice Chairman, Ogilvy India. Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia shared, “I am delighted to welcome back Sonal Dabral to Ogilvy India as Group Chief Creative Officer and Vice Chairman. This is a first-time designation at […]
Part1: 10 Great Native Advertising & Content Marketing Cases
Hando Sinisalu, CEO of The Best of Global Digital Marketing has chosen ten examples of great native advertising & content marketing case studies from around the world. He will be presenting these case studies and more this August 14th at ‘The Best of Global Digital Marketing Conference’ held in Sime Darby Convention Centre, Kuala Lumpur. […]
Datuk Kamal to lead Media Prima into its new phase
Following the announcement from Media Prima Berhad Datuk Kamal Khalid the current CEO of Media Prima TV Networks (MPTN) has taken on the role of Group Chief Operating Officer (and Group Managing Director-Designate) of the media group effective next month. He succeeds Datuk Seri Amrin Awaluddin who will still remain on the board, however, will […]
APPIES Malaysia shines brighter in year two
APPIES Malaysia, organised by MARKETING Magazine, came back strong in its second year with a total of 17 awards given out today to the most effective campaigns in Malaysia. The two-day festival hosted 30 senior marketers from the advertising fraternity including Chai Hui Fung, Regional Marketing Director, Nando’s Chickenland Malaysia, Foong Ai Peng, Head of […]
Mindshare’s Gowthaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’
By: Lovely Mobile News Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising […]
7th BEST OF GLOBAL DIGITAL MARKETING Conference
7th BEST OF GLOBAL DIGITAL MARKETING Conference Date: 14 August, 2017 (Monday) Venue: Sime Darby Convention Centre, Kuala Lumpur. Time: 8.30am – 5.00pm Book your seats early! Call Ruby on 03-77262588 or [email protected] Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the […]
