The latest MaxisOne Club campaign brings onboard top local brands
The next best thing to an app that lets you manage your phone bills on the go, is an app that lets you redeem exclusive deals from BMW, Citibank, Malaysia Airlines, MINI and Sime Darby Property for doing so. Through its MyMaxis App, Maxis is plating up an attractive spread of offers for its MaxisOne […]
Four Ways That Creativity is Changing Commerce
By: Elfrida Szeto Last week, Montreal saw an influx of creatives, marketers, data scientists, innovators and more who came together for the 6th iteration of C2. C2 brings together 6,000 people from 60 countries and 20 industries to exchange ideas, to learn and be inspired. This year’s conference tagline of ‘Goodbye Cynicism, Hello New Ideas’ […]
Facebook introduces a new outlet for your ads
Facebook advertisements were tested on Messenger in India and Australia with great results. From there, Facebook approached businesses around the world and introduced their new ad option – reaching their audiences through Messenger. Facebook users will see the ads on Messenger’s home tab via their mobile app. By clicking on the ad, they will be […]
Sani days for RHB Bank.
Marketing and branding veteran Abdul Sani Abdul Murad joins RHB Bank as Group Chief Marketing Officer effective Monday, July 24. Sani, who was Head of Marketing at HSBC Malaysia where he led the marketing mandate for HSBC, HSBC Amanah and HSBC Amanah Takaful for more than nine years, was instrumental in many landmark multi-channel marketing […]
The winning formula for Meet Graham: Data visualisation + human touch
Cannes Lions awarded three Cyber Grand Prix awards this year. Each of the three winners will be covered in great detail at the upcoming Best of Global Digital conference held on August 14th at the Sime Darby Convention Centre. Journalist and content marketing veteran Hando Sinisalu has interviewed the three winning agencies hailing from Stockholm, […]
JOHN MANAGES Y&R FORWARD
If you are wondering what happened to John Teoh since he left BBDO a few months back after serving as GM of BBDO Malaysia, fret not. The man who was with BBDO Malaysia for seven years, has come on board as General Manager at Y&R Malaysia after a stealth existence that confounded those tracking his […]
People are not too happy with this Audi ad
Chinese consumers are up in arms over the latest ad by Audi China which highlights how picking a bride is the same thing as choosing the right car. In the 34 second ad a young couple, about to get married, is rudely interrupted by the groom’s mother who starts inspecting the bride to be. Pulling […]
This daring lady is now the oldest person to drive a Renault F1 Car
F1 is typically viewed as a male dominated sport with mostly a younger fan base. Aiming to break these stereotypes Renault UK together with Publicis London created a 3-minute 40-second film titled “The Ultimate Test Drive” as part of its integrated campaign to support 79-year-old female rally driver Rosemary Smith fulfill her dream of driving […]
FROM MAXIS TO DIGI
After three and a half years as Head of Marketing Communications at Maxis, Bernard Lee is joining Digi next month. He earlier spent five years as Business Director at DDB Singapore, after seven years at Naga DDB. Bernard replaces Chan May Ling who was Head of Marketing Services at Digi Telecommunications and is now VP […]
APPIES MALAYSIA – The Video
APPIES Malaysia, organised by MARKETING Magazine, came back strong in its second year with a total of 17 awards given out to the most effective campaigns in Malaysia. Watch now… BEST OF GLOBAL DIGITAL MARKETING Conference 2017 For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference […]
