Meet Cannes Lions award-winning Creative Technologist and cat lover Kyoko Yonezawa
We’re fast approaching the seventh installation of The Best of Global Digital Marketing Conference with a special and all too relevant focus on Content Marketing this time around. Come August 14, 2017, the top minds in the field will take Sime Darby Convention Centre by no means of apologetic discourse to talk about best practices […]
I’M SORRY. I CAN’T. DON’T HATE ME.
I’m at the point where I think I have to break up with advertising I really don’t want to. I’ve really enjoyed what we had. It was great and we used to have a really good time. I like ideas. You liked ideas. I like brands. You liked brands. We liked to make stuff that […]
An insight into the listening habits of Malaysians
From GfK’s most recent Radio Audience Measurement report, it’s quite apparent that video has not in fact killed the radio star — not in Malaysia at least. In their press statement, GfK stated that findings from the first wave of the Radio Audience Measurement 2017 conducted by GfK in partnership with Commercial Radio Malaysia (CRM) […]
GCH Retail picks Universal McCann Malaysia as media gatekeeper
When Malaysia’s top retail brand partners with one of the leading agencies in the country, you should expect something big to happen. Beginning August 1, media agency Universal McCann Malaysia (UM) under IPG Mediabrands today announced it would be top GCH Retail’s new media agency of record. GCH Retail houses some of Malaysia’s top retail […]
IGD predicts a 3.5% growth for Asian big box retailers
Malls, malls everywhere and according to the IGD — a charity geared at developing initiatives to assist the ever growing food and grocery industry — Asian big box retailers are expected to grow, on average by 3.5% a year between 2016 to 2021. The projection is encouraging but a little hard to believe, particularly in […]
Unreliable TV Audience Measurement hurts Myanmar’s economy
The promise of the final frontier came to a still when Myanmar’s GDP for this year was revised down from 7.3% to a 6.5%. Many reasons were cited, from the fall in oil prices to the uncertainties in drafting legislation for ease of conducting business to loose tax systems and poor enforcements but most detrimental […]
PITCH SWITCH: MEDIACOM WINS PSA, MINDSHARE BAGS THEMED ATTRACTIONS, FCB HITS THE ROAD AND OGILVY PAKS UP!
As we close off the month of July, plenty of account movements have taken place across the Malaysia and the Asia Pacific region. Our friends at R3 have put them all in one place for us. Epson Southeast Asia are now in the hands of We Are Social beginning June while Mindshare Malaysia looks after […]
The only time the client said, “Make the logo smaller!”
Last week we shared the insights from, “Meet Graham” the campaign which picked up the Cyber Grand Prix at Cannes. Journalist and content marketing veteran Hando Sinisalu spoke to the agency how they managed to combine data and creativity to make this unique road safety campaign work. Hando will join international digital experts including Kyoko […]
BBDO Malaysia Launches ‘Heels of Steel’
BBDO Malaysia has launched their ‘Heels of Steel’ initiative – a series of talks by prominent leaders aimed at inspiring and accelerating the progress of women in the workplace. The series will feature one speaker per quarter, and the first session kicked off with a talk by Jasmine Lee, Chief Marketing Officer of U Mobile, […]
Fly your flag high with The Star…and then take a selfie
The front cover of today’s (24 July 2017) Star Newspaper Tis’ the season to fly the Jalur Gemilang high with pride and The Star Media Group are getting crafty in their ways of encouraging fellow Malaysians to do so. Officially launched on Thursday, the group’s #RaiseTheFlag campaign is set to run till Malaysia Day on […]
