Nuffnang founder Tim Tiah launches new venture
Say hello to Colony — the newest entrant into the booming local co-working space scene. The newcomer is the brainchild of Nuffnang founder Tim Tiah and popular blogger Audrey Ooi of fourfeetnine.com. At first thought, Colony may give you the impression of being another stylistically and fashionable venue to get cracking at those spreadsheets, but […]
Will P&G’s slash in digital ad spend a precedent for big brands?
It looks like we may see lesser digital ads by Procter & Gamble (P&G) online in the near future. After their recent fourth-quarter earnings call, P&G announced it would be downsizing its digital ad spending budget by up to $140 million. Their reason? Brand safety concerns and questioning the effectiveness of their online ads. Finance […]
#MYBGDM2017 SPOTLIGHT: Giving road safety an innocent child-like twist
Back in its 7th year ‘The Best of Global Digital Marketing’ (#MYBGDM2017) will highlight the best content marketing strategies across the globe this August 14th at Sime Darby Convention Centre. As a taste of what’s to come, content marketing veteran Hando Sinisalu, reputable marketing journalist, researcher and founder and CEO of Best Marketing International shares […]
Do Board Directors understand the role of branding and marketing?
By: John D Chacko, [email protected] Study the minutes of board meetings of companies behind brands Almost always, the discussions center on the standard agenda of performance, governance, managing risk, about reputation and maybe about people. Yet, when you ask board members what is the most important asset of the company, they invariably cite ‘our people […]
Campaign leaves print legacy after four decades
Campaign Asia-Pacific will pull the shutters on its print publication with its final issue out in August. The move comes as part of its decision to embrace a ‘digital-only model’. Earlier the Haymarket-owned magazine announced intentions of scaling back its print circulation from weekly to monthly beginning September. “Through our new platform, we will continue […]
HAMBUSHED: McCann’s Sean Sim ‘If you take out the people, this just becomes an empty space with a bunch of photocopy machines and computers’
Sean Sim has been the CEO of McCann Worldgroup for the past two years, but not many have seen this talented adman in the spotlight from the time he took over the reins from Michael Constantine. Why? Since he took on the leadership role at the agency, he has been keeping his head down and […]
Lafarge Malaysia appoints Columbus
Columbus Agency Malaysia has been named Digital Agency of Record for Lafarge Malaysia Berhad, a blue-chip company in the Malaysian construction industry. Following the appointment, Columbus, which is a Dentsu Aegis Network digital marketing agency, is tasked with social media management, digital media planning and buying, as well as website development and maintenance, effective immediately. […]
BBDO Malaysia Crafts Masterpieces for Mercedes-Benz
BBDO Malaysia has helped Mercedes-Benz Malaysia launch their 10th generation E-Class; a luxury sedan that integrates technology with sophistication and art. The launch campaign involves a series of artworks created to reflect the car’s agility, dubbed a ‘Masterpiece of intelligence’, through the use of long-light exposure techniques. As a result, ‘The Masterpieces of a Masterpiece’ […]
Malaysian Shopper360 lists on Singapore stock exchange
Three decades on and local shopper marketing experts Shopper360 finds themselves on the Catalist board of the Singapore stock exchange. The listing — which commenced June 30 of this year — is a momentous step forward for the Group and timely commemorates their 30 years of history within the shopper market industry. The Group sees […]
Carlsberg Singapore keeps beer-lovers eager with their countdown to the smoothest hour
Strolling down the bustling streets of Somerset when suddenly, a sight for sore eyes, but more importantly, a parched throat from the South-east Asian sun, stands a 2.2m tall dispenser of cold and smooth Carlsberg beer. At first encounter, curiosity is sparked. But very quickly, eyes beaming with delight at the idea of free beer. […]
