Unilever ties up with Media Prima Television Networks this Ramadan
Gearing up for this year’s Ramadan, Unilever Malaysia’s hygiene liquid body wash and soap brand, Lifebuoy has embarked on a nationwide drive to amplify the importance of hygiene among Malaysians during the holy month. Dubbed ‘Sucikan Diri dan Hati, Ramadan Ini’, the initiative comprises a series of meaningful activities to promote hygiene awareness […]
Guinness Bright makes its debut in Malaysia with a snazzy 3D projection
In a recent sensational launch of its latest beverage, Guinness Malaysia debuted Guinness Bright targeted at the younger beer lovers with Visual Retale’s snazzy 3D projections at selected pubs outlets nationwide. This innovative exercise between Guinness & Visual Retale is the first in Malaysia via 3D projections to engage the younger audience. “Engaging […]
Ensemble Worldwide ranked as the most Effective Agency in Malaysia
IPG Mediabrands Malaysia’s creative agency Ensemble Worldwide has been ranked the most effective agency in Malaysia on the Effie Index 2017. The 2017 Index was based on results in more than 40 national, regional and global Effie Awards competitions, compiled from 3,601 finalists and winning entries between January 1, 2016, and December 31, 2016. […]
What’s next for Media Prima?
Media Prima, Malaysia’s Integrated Media Group, seeks to increase its digital and non-traditional revenue streams through strategic business initiatives launched in 2016 and early 2017. Datuk Seri FD Iskandar, Group Chairman of Media Prima, said, “The Group has initiated key initiatives in 2016 to enable new revenue streams while we consolidate our market share in […]
