Now we come to the racist question.
By: Chris Greenough – CMO & Co-founder of HYPERLAB Over the past week, my news feed consisted of two main conversations: Watsons Malaysia’s sexist blackface Ramadan ad Legenda Cun Raya and Apple’s focus on Machine Learning. (View for a laugh) As a marketer and founder of an AI (Artificial Intelligence) company, I found myself […]
Production House Urban Ads behind Watsons Raya Ad
By: Malati Siniah MARKETING understands that local production house Urban Ads is behind Watsons’ controversial Raya Ad which featured an actress wearing ‘blackface’. Earlier today MARKETING broke the news that Watsons did not use any creative agencies in the creation of the ad and according to the company the ad was produced by ‘a […]
Watsons clears the air on its controversial Raya ad campaign
By: Malati Siniah *UPDATE*: We can confirm that the agency behind the ad is Urban Ads, read the full story here. Unless you have been living under a rock, you would have probably heard about the Watsons Hari Raya campaign debacle. What was supposed to be a harmless tale of a prince picking the […]
Mindshare nabs Themed Attractions regional media business
Malaysia’s leading leisure and tourism group, Themed Attractions Resorts & Hotels (TAR&H) has appointed Mindshare as its media agency following a competitive pitch. Back in May MARKETING broke the news on the pitch when Philip Whittaker, Chief Commercial Officer and Acting Chief Executive Officer of Integrated Theme Parks & Attractions (ITPA), TAR&H shared that four […]
Say hello to dentsu X Malaysia
Dentsu Aegis Network has launched dentsu X globally through its rebrand of Dentsu media. The Group’s current media specialist – Dentsu media – will be rebranded to dentsu X, and carry a new brand proposition of “Experience Beyond Exposure”. In accordance with the global rebrand, Dentsu media Malaysia will now be known as dentsu […]
Astro Radio tops the charts in listenership
The latest GfK Radio Audience Measurement (RAM) survey reveals that Astro Radio remains the most popular radio network in Malaysia, with 15.6 million listeners every week accumulatively through its nine brands. This makes up 77.8 percent of Malaysia’s radio-listening audience. Datuk Jake Abdullah, Chief Executive Officer of Astro Radio, said, “We would like […]
An exclusive invitation to our loyal readers
Next Friday (16th June) we will be celebrating the spectacular wins by Malaysia’s top retail brands at our Product of the Year (POY) awards night. Leading brands, both local and international, fought to win the hearts of our 2,000 consumers who voted. In the end, 25 brands were selected as winners in […]
BBDO Malaysia and Snickers Encourage Empathy during Ramadan
Snickers Malaysia has launched Snickers Memahami (Snickers Understands); a campaign to appreciate the culture and practices that Muslims observe during Ramadan. BBDO Malaysia and Impact Communications worked together to develop the campaign that focuses on creating an emotional connection with Malaysians by showing empathy for Muslims during the fasting month. To convey that […]
Pizza Hut Malaysia picks Zeno for 35th Anniversary Campaign
Pizza Hut Malaysia has selected Zeno Malaysia as its agency of record to lead its 35th Anniversary Campaign as it celebrates its 35th year of making great pizzas in Malaysia. The year-long campaign entitled “35 Years; for the love of smiles” traces Pizza Hut’s 35-year heritage in Malaysia, anchored in the brand’s belief […]
WPP shocks with a big change and a strategic content investment
According to the Wall Street Journal Group M under advertising giant WPP has decided to consolidate two of its agencies MEC and Maxus, citing cost-cutting measures. While there was no announcement of job cuts, the company clarified that the merger would result in cost savings that will likely come from cutting back on […]
