Malaysian consumers choose 25 products as Product Of The Year winners for 2017/18!
Recently, 25 products voted by 2,000 consumers, were announced as Product of the Year Malaysia (POY) winners in their respective categories at a glitzy ceremony at the Sime Darby Convention Centre. “The winners were decided from the results of a consumer research study by Nielsen Malaysia. This was done after a panel of judges met […]
Why is FCB KL so hot?
FCB Kuala Lumpur’s new business success streak continues with its recent selection to RHB Bank’s panel of agencies. The agency’s first piece of work is the recently launched Raya film titled ‘Apa ditunggu-tunggu setiap kali Raya?’ which has already received over 650,000 views in the two days since it was released. The addition of RHB […]
Over 7 million views in less than a week for LB’s Raya film
This Raya season, Leo Burnett Malaysia and Tenaga Nasional celebrate the festivities with a simple, yet timely reminder that family matters most. But in the most epic and humorous way possible. TNB Chief Corporate Officer, Datuk Wira Roslan Ab Rahman said, “Aidilftri is about strengthening relationships between family and friends. For this year’s […]
Emirate renews global media with Havas
Emirates, the Middle East’s leading airline, has announced the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline’s 150 worldwide destinations through to 2020. Since winning the account in a hotly contested pitch in 2014, Havas […]
Do you know these clients?
APPIES Malaysia is less than a month away and to judge the 50 marketing cases presented at the awards is 30 of Malaysia’s finest marketing minds. If you don’t have their name cards or have yet to have a conversation with the marketers listed below this July 6th & 7th is the perfect […]
P&G Personalizes Digital Customer Experience with Confidence Squad
P&G Malaysia has taken another step in further personalizing their digital customer experience with the launch of their official LINE account, ‘Confidence Squad’. With the LINE account, P&G aims to boost their online presence and promote one-on-one engagement with consumers by sharing beauty, grooming and lifestyle tips as well as rewards and promotions that […]
Astro earns RM196mn PATAMI in Q1FY18 as digital transformation drives innovation, scale and efficiency
Astro Malaysia Holdings Berhad achieves PATAMI (Profit after Tax and Minority Interests) for the first three months of the financial year ending 31 January 2018. Tun Zaki Azmi, Chairman of Astro, said, “In a challenging market, Astro is focused on delivering sustainable revenue and profit growth over the long term. Our businesses continued to […]
McCann Erickson signs MOU with Saito
Sean Sim, CEO of McCann Erickson Malaysia and Ooi Chee Kok, Principal of Saito College at the MoU ceremony. McCann Erickson Malaysia has signed a Memorandum of Understanding (MoU) with Saito College to mark the launch of the McCann Next, an industry initiative that encourages the development of Malaysia’s next generation of creators and […]
Mudah.my and Isobar turn Goodbyes into Good Buys!
Malaysia’s largest buy and sell online marketplace, Mudah.my, has launched a campaign encouraging its core target market – Malay youths and young adults – to go onto Mudah.my for their buying and selling needs ahead of Hari Raya or Eid al-Fitr. Conceptualized by Isobar Malaysia, the “#GoodByeGoodBuy” campaign strapline, ‘Turn Your Goodbyes into Someone’s […]
APPIES Malaysia sees 20% increase in entries
APPIES Malaysia’s entries have been coming in fast and furiously, and it concluded with a 20% increase in entries this year. Back for the 2nd time, APPIES Malaysia brings together 30 senior marketers who will be judging the 50 marketing case studies that will be presented over the course of two days. Listen to […]
