The top 10 Malaysian Raya ads on YouTube
Over the past few weeks, we at MARKETING have featured several brilliant campaigns by Malaysia’s most beloved brands. So which one of these campaigns made it on YouTube’s list of the top 10 most viewed Hari Raya-themed advertisements on the platform in Malaysia? Check out the full list below: 31 SENIOR MARKETERS. […]
From Street Cleaners to firefighters: Domino's celebrates Raya’s unsung heroes
In conjunction with the festive month of good deeds and giving, Domino’s Pizza embarked on an initiative to celebrate the contribution of Unsung Heroes in the local community by joining hands with influencers Joe Najib and Ahmad Faizal to extend gratitude to those who make a difference in our community and daily lives. Those specially […]
Malaysia Airlines takes us on a global Raya journey
Malaysia Airlines together with M&C Saatchi have teamed up to launch a global Raya ad this festive season. The 3-minute long video launched on the brand’s social media sites tells the tale of how Muslims for countries like China, India and Japan celebrates the upcoming Raya festival. Showcasing the different cultures unique to the region […]
INTI’s Raya video features 10-year-old chef extraordinaire
The lead character of Rizal is played by Danish Harraz, an upcoming baker and chef – having learned the skill via Youtube from the mere age of six. Not wanting to disappoint her curious grandson, Opah comes up with some interesting reasons and teaches Rizal about the importance of unity and the need to stay […]
LB Malaysia reveals top contenders for Cannes Lions!
Andrew Leong, Managing Partner of Leo Burnett/Arc Worldwide Malaysia delivering his welcome speech. Aida and Leo Burnett staff performing the latest hit – Raya song by TNB “Ceria di Hari Raya”. The audience filling the ballot form in anticipating the winner for the 64th Cannes Lions International Festival of Creativity, Cannes, France. Leo […]
APPIES Malaysia 2017 shortlist announced!
From a field of almost 70 entries this year, the Organisers and Advisory Council of APPIES Malaysia have finally shortlisted the 54 entries to be presented during the APPIES Marketing Conference on July 6 & 7. Here you go: Appies17_Shortlisted.pdf Here are the judges: Alex Yoong – Senior Vice President, Marketing, CreadorAmy Gan – Senior […]
Astro launches a new digital marketing arm
Blaze Digital, Astro’s digital marketing arm was launched today, offering integrated digital-first solutions for marketers across Astro’s 21 iconic digital brands which include Astro Gempak, top Malay entertainment portal, Astro Awani, Malaysia’s No.1 news portal, Chinese lifestyle portal Xuan and Rojak Daily offering the latest entertainment and lifestyle updates as well as 11 independent digital […]
Ogilvy makes IBM Watson fashionable in India!
When, and if, you are confronted with the question, “What was the dominant colour palette of 80s Bollywood?” how would you react? You would perhaps try recollecting some famous films from the 80s, if your memory is good. Like Qurbani, Laawaris, Nagina, Mr.India, Qayamat Se QayamatTak, Maine PyarKiya, Tezaab and Hero, among others. But dominant […]
BBDO and U Mobile partner Kyoto Protocol for Raya
BBDO Malaysia and U Mobile has partnered with one of the country’s favourite local rock bands, Kyoto Protocol, as part of the telco’s Hari Raya campaign. The campaign consists of a music video, directed by Laura Low and produced by Wayang Works, where Kyoto Protocol sings their rendition of the iconic “Maafkan Kami” track as […]
Honor Malaysia appoints Hill+Knowlton Strategies
Hill+Knowlton Strategies (H+K) has been named by honor Malaysia as its public relations agency partner, to lead local communications strategy, consultancy services and execution for the brand in Malaysia, effective immediately. This comes soon after HUAWEI Malaysia appointed H+K as its agency for its Consumer Business Group (CBG) in Malaysia. H+K has been a long […]
