Premnath heads digital perfomance and investment!
Havas Media Malaysia has appointed Premnath Unnikrishnan as Head of Digital Performance and Investment. He joins the agency with a rich digital experience covering tech, strategic planning, buying and account management with a proven track record of building brands digitally and executing successful marketing campaigns. In his new role, Prem will be responsible for all […]
MEC and Maxus announce NewCo Malaysia Leadership
Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ has announced that Michelle Achuthan, Managing Director of MEC Malaysia will take on the role of MD of the new combined MEC and Maxus ‘NewCo’ agency in Malaysia when it launches in January 2018. Michelle has been MEC MD since November 2015. She was previously MD […]
Founder Qube partner Laputa to launch new era mobile advertising
[L-R] Lim Ee Mae, General Manager, Founder Qube; Kenneth Hiew, Group Chief Commercial Officer, PUC; John Ong, Co-founder, Chief Operating and Marketing Officer, Laputa; Ivan Lau, Co-founder, Chief Technical and Information Officer, Laputa ACE Market-listed company, PUC, has entered into a strategic and exclusive partnership, through its subsidiary, Founder Qube Sdn. Bhd., with Laputa […]
Another award-winning Malaysian creative talent leaves
Andrew Low, former ECD of Leo Burnett Malaysia, will be joining as ECD Ogilvy Beijing. This is a new heavy-weight appointment to bolster its creative leadership and Andrew will be working alongside fellow ECD Kin Chong to oversee the agency’s integrated creative department in Beijing. Chief Creative Officer Graham Fink commented, “Andrew is not only one […]
IGNITE KL wins over Desaru!
Themed Attractions Resorts & Hotels has appointed IGNITE Kuala Lumpur as its new creative agency-of-record for the Desaru Coast brand. The selection of the FCB Group’s boutique agency comes as a result of a pitch exercise and will see IGNITE tasked with managing the brand. This is the Group’s 8th win of the year! Located […]
Mak knows best says Celcom
Leading telecommunications provider, Celcom has launched ‘Mak Kata’ (Mak Says) as its Raya campaign for the year, to inculcate the value of sharing throughout Ramadan and Syawal. The campaign draws insight from the simple moments we share with family members -particularly our mothers – and remembering their advice or ‘petua’ that have been taught to […]
Cannes Diaries: A snapshot of the awards so far
By: Malati Siniah Before I headed off to Cannes for the festival they call the ‘Oscars of Advertising’, my boss Professor Harmandar Singh, a Cannes veteran having been there for over 10 times, gave me a single piece of advice. “Learn, explore and soak up the experience” And for the past 5 days under the […]
TM finds its DNA!
From left: Creative Director Chun Guan, Senior Writer Marc Tan, CEO Feisal Merican, Strategic Planner Soon Min, Creative Group Head Teleng Zulkifli and Group Account Director Cindy Quek. Following an eight-way pitch, Mal DNA Communications (DNA) has been appointed by Telekom Malaysia Berhad (TM) as its above-the-line communications agency for UniFi, the telco’s biggest business […]
A Raya ad with a strong call-to-action
Audi Malaysia has joined in the merriment of Raya festive ads but instead of the typical festive greeting message, the brand decided to make its Raya ad work harder by also including a subtle call-to-action for consumers to attend the Audi Open Haus Sales Event. Conceptualised by Geometry Global Malaysia, the festive campaign tapped on […]
The Professor sends Raya greetings!
Our website has covered many Raya videos as Breaking News over the past week, about 10 or so… So we thought it was time we did one of our own for you. Can? Enjoy, and stay precious to all of us at MARKETING magazine… 31 SENIOR MARKETERS. 54 MARKETING CASE STUDIES. 2 DAYS […]
