Bloomberg Media and Twitter Announce a New Global Live Video Breaking News Network
Bloomberg Media and Twitter today announced their partnership to create the first-ever 24/7 breaking news network streamed globally, live, and social. The new live streaming news network will combine the newsgathering capabilities of Bloomberg with the digital power of Twitter to provide consumers with a live experience for video news. The new network in-development […]
APPIES Malaysia 2017 now open for entries
All smiles from last year’s APPIES Malaysia winners. (marketingmagazine.com.my)– Fame starts here! Almost all of last year’s APPIES Malaysia winners went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year! Your campaign will be judged by over 25 leaders in the […]
Themed Attractions Resorts & Hotels calls for a regional media pitch
By: Malati Siniah Themed Attractions Resorts & Hotels has called for a media pitch for its sub-brands which include Malaysia’s most anticipated new tourism development; Desaru, Puteri Harbour Retail Precinct in Iskandar Puteri, that covers SANRIO HELLO KITTY and Thomas Town and KidZania Kuala Lumpur & KidZania Singapore. Confirming the news to MARKETING Philip […]
After close to a decade The Star ends its weekly pullout, R.AGE
The final print issue of The Star R.AGE published on Tuesday (27 March 2017) The Star’s weekly youth pullout has been a staple for the news publication for close to 10 years and on Tuesday the newspaper announced that it would be discontinuing its weekly print edition. In a letter penned on the R.AGE’s last […]
Pitch Watch: VML nabs Innisfree Malaysia’s creative duties, Fujifilm Malaysia hands media to Initiative and more!
As March madness draws to an end our friends at R3 has rounded-up some of the key account shifts in Malaysia and Asia Pacific for the month of February. Some of the key changes in Malaysia include FCB winning the creative project for Continental and VML winning the Innisfree creative account. On the media side, […]
BBDO Malaysia Brings Mind-Reading Cafe to Taylor’s University Enrolment Day
Taylor’s University worked with BBDO Malaysia to blur the lines between culinary and technology for its latest enrolment campaign hosted at the university’s Lakeside Campus. It was the first on-ground event to bring to life Taylor’s new branding, “More Than Just Education”—showcasing how the institution provides added value to students beyond classrooms, learning from world-class […]
A new social advertising app launches with a promise of 100% transparency to advertisers
How users can navigate through the AdddON app Launched in Malaysia only three days ago, the new social advertising app AdddON aims to disrupt the digital and mobile advertising space by creating personalised advertising that transparent on its consumer engagement metrics. “According to a report on eMarketer the Global Digital Ad spend this year […]
Alex Wee heads MP & Silva’s APAC sponsorship team
Alex will be responsible for delivering new commercial partnerships and sponsorship opportunities, as well as building relationships with brands and clients in Malaysia, and across the region. He will oversee the development and exploitation of non-media content commercial rights, including the delivery of sponsorship-led revenue. Based in MP & Silva’s Asia Pacific office in […]
