Astro Radio now with DVG Web
The hybrid advertising/marketing agency, DVG Web has been awarded the Astro Radio account following a review. The account was most recently had been handled by Naga DDB. The agency, founded by award winning creative David Sin, is tasked to create campaigns for Astro Radio’s diverse brands through its expertise in creating non-traditional brand solutions in […]
The Star Media Group sells off its stake in events and exhibition company, Cityneon
The Star Media Group has sold its 52.51% stake in Singapore-listed events and exhibition company Cityneon Holdings Ltd. According to a report in The Star, The Star Media group sold its stake in the company for RM360.18mil cash which is valued at almost 33 times the earnings of Cityneon. Earlier in February The Star […]
Shining the spotlight back on creative
Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business, a new report out today from Kantar Millward Brown shows fewer than one in seven ads are designed to deliver a strong emotional message that consumers will quickly absorb. The new report, Make a Lasting Impression, uses analysis from […]
The Forgetting Tab: Reminding people to help those who forget
Cốc Cốc, Vietnam’s leading internet browser with more than 22 million monthly users, has introduced “The Forgetting Tab”, a creative campaign conceptualised by Isobar Vietnam to increase awareness of Alzheimer’s disease amongst Vietnamese. It uses Cốc Cốc’s existing incognito mode to call attention to the forgetfulness that characterises the disease. When using incognito mode, or […]
APPIES avoids Ramadan
Due to many requests, the organisers of APPIES Malaysia are shifting the dates for the APPIES Malaysia Awards and Marketing Congress 2017 to July 6 & 7. Closing date for entries is also updated to June 6, 2017, and campaigns can now enjoy an extended eligibility window: April 2016 – May 2017. This gives you additional […]
Neal and Padi head to Astro
Astro has appointed Neal Estavillo (pictured) as its new Head of Creative Solutions and VR Padmanabhan (Padi) as Head of Group Integration to strengthen the group’s media sales team. Neal was formerly the managing director at MediaCom where he spent six years seeing the agency grow from 19 to 50 people strong to winning […]
Huawei Malaysia taps H+K for PR
Hill+Knowlton Strategies (H+K) has been appointed by Huawei Malaysia to lead its local communications strategy and execution for its Consumer Business Group (CBG) in Malaysia. H+K will be responsible for all strategic communications counsel, planning and media relations, complementing Huawei Malaysia’s overall marketing and branding strategy. 2017 thus far has been a year of tremendous […]
Bringing back the human touch this Mother’s Day
A PSA to our readers – this Sunday is Mother’s Day! For those of you who have been wrapped up in a blanket of deadlines, it’s still not too late to buy a bouquet or a gift for your Mum. She may nag and scold you, but nothing replaces a mother’s touch. Driving that message […]
Khairul Syahar Khalid heads to CtrlShift
Marketing solutions company, CtrlShift, has hired senior marketer Khairul Syahar Khalid as the agency’s Senior Director of Business Development in Malaysia. Syahar will be taking on a leadership role in delivering the agency’s model to Malaysian and regional CMOs – offering strategic digital advertising, marketing consultation and ad tech advisory. Syahar’s hire is in […]
Shopee goes BIG for Hari Raya
(First from left to right) Walter Ng Chun Yang, Founder & Marketing Director, Wako; Michelle Ho Mei Jing, Senior Beauty Buyer, Wako Beauty; Brighton Goh, Manager, Customer Development – eCommerce, Unilever; Yvonne Choong, AirAsiaGo; Rachel Tan, Marketing Lead, Shopee Malaysia; Eugene Fong, Assistant Brand Manager, Loob Holdings; Ian Ho, Regional Managing Director, Shopee […]
