AirAsia hosts a food festival to promote its latest inflight food offering
AirAsia hosts its First Ever Santan Food Festival, the largest inflight food tasting event in Asia, featuring meals from across the region. The event showcased its infight meals which the brand recently branded to ‘Santan’ hot meals. Attendees had a chance to try AirAsia’s hot meals from across its network, including the latest signature […]
webe’s Shu Wei heads to TM
By: Malati Siniah MARKETING understands that former chief marketing officer for webe Lai Shu Wei has taken on a new role at Telekom Malaysia (TM). According to his LinkedIn update, Shu Wei will now hold the position Vice President, Mass Market Marketing Operations at TM, a role he has held for less than a month. […]
BFM expands to new territories via Apple’s CarPlay
BFM’s CarPlay app on a Honda Dashboard BFM Media Sdn Bhd (“BFM”), the operator of radio station BFM 89.9, became the first Malaysian company to launch an Apple iOS app that works with CarPlay, Apple’s car dashboard operating system. CarPlay, which Apple has positioned as the “ultimate copilot”, allows drivers of CarPlay-enabled cars to […]
Coca-Cola Continues as the Wingman for Texas Chicken
Envictus Food Service Sdn Bhd – the operator of the Texas Chicken restaurants in Malaysia –has renewed its beverage partnership agreement with Coca-Cola Malaysia for another five years to December 2021 after the previous three-year agreement ended. “We are proud to have our Coca-Cola beverages served alongside Texas Chicken’s menu items and very pleased that […]
Ogilvy & Mather Malaysia wins CIMB’s consumer account
Ogilvy & Mather has been appointed the communications agency for CIMB Consumer Bank Malaysia, a subsidiary of the leading ASEAN universal bank, CIMB Group. O&M was awarded the business after proposing a strategic and creative credit card campaign that went beyond tactical promotions to focus on experiences and moments that Malaysians can enjoy. As […]
Key consumer insights to drive your sales this Ramadan
Only one more week to go before the fasting season is upon Malaysians. Ramadan is a time of togetherness, when celebrants spend time with family and friends for a month of religious observance and festivities. Be it clothing, supplies for the home, recipe ideas or gifts, a lot goes into preparing for the season. […]
Thailand’s leading online publishers launch new advertising alliance, OPPA
OPPA, Thailand’s first premium publisher co-operative launched today, allowing brands to access a highly coveted inventory from some of the country’s largest and most influential media properties via the latest programmatic technology. The new alliance has selected digital marketing company, D.A. Consortium Inc (DAC) and digital media solutions provider Innity as its official consultant and […]
Leo Burnett brings a new meaning to PU**MAK this Mother’s Day
By: Malati Siniah While we loved the heartwarming Mother’s Day ads we spotted by our favourite brands we spotted a unique Mother’s Day campaign which gave an interesting twist to a vulgar local slang word. The term Pu**mak is usually used in sentences as a cuss word, however, a new video was spotted a […]
Captivate your audience with Visual Retale’s new animated 3D posters
Visual Retale, the 3D Media out-of- home specialist continues to get conversations going with the launch of its Aidilfitri media packages. The MSC status company has been bringing its 3D media projection experience exclusively to moviegoers at TGV cinemas and has now launched its latest innovation- the 3D animated poster. Aimed at increasing brand […]
S P Setia appoints Mindshare Malaysia
Mindshare, the global media agency network of WPP has been appointed the lead agency, for S P Setia Berhad responsible for the company’s media strategy and digital executions. The agency was awarded the account following a competitive pitch which included other top global agencies. S P Setia is a leading property developer in Malaysia that […]
