MARKETING online gets a fresh new look
By: Malati Siniah Surprised by our new look? After close to 10 years MARKETING unveils a fresh new look for our online readers. The new website also marks our direction to focus more on visually driven content to give our readers an interactive reading experience on our website. As we continue to bring you […]
Genting collaborates with CIMB to launch Alipay in Malaysia
Chinese visitors holidaying at Resorts World Genting can now enjoy cashless payment with the introduction of Alipay at Resorts World Genting today. This collaboration with CIMB Bank Berhad marks the resort as the first hospitality merchant to introduce Alipay in Malaysia. “We have enjoyed a meaningful working relationship with CIMB Bank over the years, and […]
O&M and Greenpeace made a strong statement against global warming
Ogilvy & Mather (O&M) and Greenpeace Australia recently installed an interactive climate change exhibit in Sydney to raise awareness and drum up public support for the fight against climate change. Conceptualized and built by O&M Singapore, the exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to […]
What's new with Media Prima's subscription based streaming service one year on
It has been seven years since Media Prima officially launched its video-on-demand (VOD) portal tonton which streams catch up episodes of live events, TV shows and breaking news for free. Having built a solid user base, 6.8 million and counting, exactly one year ago the company kick-started a new business model and a refresh […]
Entropia adds character to KFC’s delivery website with a unique campaign
Entropia recently unveiled a new online campaign to successfully relaunch the delivery website for KFC. With a mainly urban targeting, the campaign was designed to satisfy every KFC craving moment while delivering easy user experience for online orders. The insight for the campaign was derived from tapping unto various data platforms including social listening. Via […]
How Can Experience Management Help Asian Companies Retain More Customers?
By: Bill McMurray, Managing Director, Asia Pacific and Japan, Qualtrics Customer expectations are constantly shifting. According to a PwC’s Total Retail 2016 report, consumers have significantly different expectations across, for instance, in-store environment, payment methods, delivery, and returns options. These shifting patterns of expectations mean that businesses should anticipate and adapt to these changes to […]
Havas group delivers the first fully transparent client facing programmatic solution
Havas Group announces the launch of a game-changing programmatic solution that gives clients complete visibility and control over their campaigns: Client Trading Solution (CTS). CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place. Dominique Delport, Global Managing Director, Havas […]
Chinese carmaker Geely to acquire the national car brand
DRB-HICOM Berhad (DRB-HICOM) has reached an agreement with China-based Zhejiang Geely Holding Group (Geely Holding) for the Chinese car group to acquire 49.9% equity in PROTON Holdings Berhad. DRB-HICOM currently owns 100% of the manufacturer of the first national car. The two parties signed the agreement in Putrajaya today, witnessed by YB Datuk Seri […]
Product of the Year Awards 2017
Product of the Year Awards 2017 Date: 16th June (Friday) Time: 5.00 pm Venue: Auditorium, Sime Darby Convention Center Website: http://productoftheyear.com.my/
Guess how many retweets it took GSC to give this girl a year’s worth of free movie tickets
The giveaway certainly created buzz for the brand
