Innity announces partnership with Tencent!
Leading online media and advertising technology providers in SEA, Innity, which operates one of the largest ad networks and ad exchanges in the region, has entered into a reseller partnership agreement with Tencent, China’s leading internet service portal offering value-added internet, mobile, telecom, and online advertising services. Innity will be the preferred partner to sell […]
iCar Asia appoints Jonathan Adams as Chief Marketing Officer
iCar Asia Limited announced the appointment of Jonathan Adams (pictured) as Chief Marketing Officer, effective immediately. Jonathan will be replacing Harry Antarakis, who has left the business. Jonathan brings over 23 years of experience in building brands, digital classifieds and marketing in the ASEAN region. He was most recently responsible for the marketing functions of […]
IAS handling Brand Safety for YouTube
Integral Ad Science (IAS) is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google and IAS are looking to give advertisers additional visibility into how their ads are appearing on YouTube against a company’s brand safety requirements. With this initiative, advertisers will be able […]
Malaysia performs poorly for digital brand safety!
Integral Ad Science (IAS) has announced the release of its media quality benchmark data for Southeast Asia. Based on data collected from millions of impressions analysed in the second half of 2016, Thailand was the only country that outperformed regional and global average for brand safety and viewability, making it a favourable market for digitally-led […]
Digi ventures into outdoor advertising
The company is building a network of in- and outdoor advertising solutions, from digitally-branded vehicles, in-store screens, large format digital billboards, and some day in the future, localised SMS-targeting, to give businesses maximum brand exposure with their audience. The mobile digital truck is the first of Hyperlocal Media’s businesses to […]
Eric Chang now CMO at AIA Bhd
AIA Bhd. has made three key appointments to its Executive Committee to further strengthen its Technology, Marketing and Human Resources divisions. On 1 March 2017, the life insurer announced that it had appointed Thomas Wong as its Chief Human Resources Officer, Eric Chang (picture) as Chief Marketing Officer, while Sandeep Pandey was named […]
Abhishek Bhattacharjee Promoted to Chief Digital Officer at IPG Malaysia
IPG Mediabrands announced today the promotion of Abhishek Bhattacharjee (pictured above) to Chief Digital Officer for Malaysia. This appointment marks the deliberate focus of IPG Mediabrands on shaping a differentiated digital future, with data analytics, technology-enabled solutions, decision automation and immersive story-telling playing a symbiotic and integrated role. Bala Pomaleh, CEO of Mediabrands “The digital […]
Firefly pulls down its response ad to Malindo’s strip down scandal
By: Malati Siniah Front cover of the Malay Mail published today (5th April) Prompted by today’s front cover feature by The Malay Mail (pictured) on flight attendant hopefuls being asked to strip down to their bras during Malindo Air’s recent walk-in interview, Firefly was quick to respond on the issue with an online ad on […]
Sandeep launches new digital consultancy backed by Tan Sri Vincent and Trapper Media Group
In a partnership which brought both creative and media together, Tan Sri Vincent Lee, Trapper Media Group and Sandeep Joseph have launched a new a digital-centred consultancy that provides clients with business solutions in data, media and content. The new Ampersand Advisory, named after the “&” sign will be helmed by Sandeep who recently announced […]
Heineken Malaysia appoints new media agency
HEINEKEN Global appointed Carat of the Dentsu Aegis Network as its second global media agency network in Jan 2017, in addition to Starcom Mediavest Group. As part of its integration with HEINEKEN, Heineken Malaysia Berhad (formerly Guinness Anchor Berhad) has moved to align itself with this global arrangement by appointing Carat Malaysia as its local […]
