The awards provides participants with the best platform to both share and learn from each other on the highs and lows of each campaign.
A screenshot of Sukan Tak Sentral hosted by Azizul Ammar Abu Hassan Primeworks Studios, the production arm under Media Prima has issued a formal apology to former national sprinter Watson Nyambek over an insensitive joke made about his late father during its Sukan Tak Sentral programme. Primework Studios CEO Datuk Ahmad Izham Omar and the […]
Why funny business must stop on TV
A screenshot of Sukan Tak Sentral hosted by Azizul Ammar Abu Hassan Primeworks Studios, the production arm under Media Prima has issued a formal apology to former national sprinter Watson Nyambek over an insensitive joke made about his late father during its Sukan Tak Sentral programme. Primework Studios CEO Datuk Ahmad Izham Omar […]
AirAsia’s latest startup acquisition to operate under its Travel 3Sixty brand
AirAsia Berhad announced yesterday that it would be acquiring a 50% stake in online travel planner Touristly Travel Sdn Bhd (Touristly) through an asset injection and loan deal valued at RM11.5 million. The transaction will see AirAsia Berhad add the digital platform of its Travel 3Sixty inflight magazine, valued at RM6.5 million, into Touristly […]
Astro drives digital transformation with Amazon Web Service
Astro Malaysia Holdings Berhad and its group of companies (Astro) have signed an agreement with Amazon Web Services and its affiliates (AWS), to use the company’s cloud computing and professional services in driving its group-wide digital and business transformation. With the company serving almost 71% of Malaysian households Dato’ Rohana Rozhan, Astro’s Group CEO, […]
Prudential Astro Masters 2017 Celebrates 20 Years of Golfing Excellence
Prudential Astro Masters (PAM) is celebrating its 20th anniversary this year, making it the longest and most successful national amateur golf series in the country. Launched to find the best amateur golfer in Malaysia, PAM will feature even more attractive prizes to entice the expected 2,200 golfers who will be playing in 19 […]
Coca-Cola Malaysia unveils its biggest change in 130 years
By: Malati Siniah When you are shopping for groceries next month, don’t be surprised when you face a sea of red in the Cola-Cola section. Two years after the global beverage brand announced its biggest marketing overhaul, which sees all of its product variants marketed under its master brand – Coca-Cola, the company […]
Innisfree Malaysia taps VML Malaysia for social
Global digital marketing agency, VML, has been appointed by Korean skincare and cosmetics brand, Inisfree as the company’s Agency of Record (AOR) for social. Understanding that the beauty cosmetics industry in Malaysia has grown more competitive over the years, the brand which has been in the market for over 3 years, is aiming to […]
Suria goes beyond radio
Suria, a subsidiary of Star Media Radio Group has launched a slew of new content solutions this year through its radio, digital platforms and road tours. This is in line with the Malay radio station’s 10th year anniversary. “Thankfully, this year is the year where Suria gets to expand its platform in spreading information […]
TGV Cinemas and Redberry Ambient enters into a new partnership
TGV Cinemas and Redberry Ambient recently announced a strategic, ‘One Team One Stop Solution’. The new change comes after 4 years of Redberry Ambient working on selling TGV’s on-screen media and TGV Cinemas specialising in selling their public service announcements and other off-screen media. The renewed partnership managed by Redberry Ambient will give clients […]
What’s the new look?
April is an important month for all of us at MARKETING magazine. Having been in the market for 20 years, all of this month we will be sharing some of the key highlights from our past issues. From images of the key leaders on our cover 20 years ago to some of the top […]
