Pitch Watch: VML nabs Innisfree Malaysia’s creative duties, Fujifilm Malaysia hands media to Initiative and more!
As March madness draws to an end our friends at R3 has rounded-up some of the key account shifts in Malaysia and Asia Pacific for the month of February. Some of the key changes in Malaysia include FCB winning the creative project for Continental and VML winning the Innisfree creative account. On the media side, […]
After close to a decade The Star ends its weekly pullout, R.AGE
The final print issue of The Star R.AGE published on Tuesday (27 March 2017) The Star’s weekly youth pullout has been a staple for the news publication for close to 10 years and on Tuesday the newspaper announced that it would be discontinuing its weekly print edition. In a letter penned on the R.AGE’s […]
Themed Attractions Resorts & Hotels calls for a regional media pitch
By: Malati Siniah Themed Attractions Resorts & Hotels has called for a media pitch for its sub-brands which include Malaysia’s most anticipated new tourism development; Desaru, Puteri Harbour Retail Precinct in Iskandar Puteri, that covers SANRIO HELLO KITTY and Thomas Town and KidZania Kuala Lumpur & KidZania Singapore. Confirming the news to MARKETING Philip […]
Astro strengthens its Malay content offering
As part of Astro’s efforts in strengthen its legacy in the arts industry, four of its main channels, Astro Ria (channel 104), Astro Prima (channel 105), Astro Warna (channel 132) and Astro Oasis (channel 106) will be the main hub for Malay Dramas through its additional drama slots. To cater to the wide range of […]
Malaysian-born SY Lau climbs up the ranks at Tencent
By: Malati Siniah (marketingmagazine.com.my) – SY Lau, currently the Senior Executive Vice President of Tencent and President of Online Media Group, has recently stepped up to the role of Chairman for Tencent Advertising and chairman of group marketing and global branding for the Chinese internet firm. Tencent’s chief operation officer Mark Ren Yuxin will now […]
Malaysia's final awards tally at AdFest 2017
BY: Malati Siniah The fourth and final day of AdFest ended on a sweet note for Malaysia with Naga DDB picking up a silver award for Film Lotus under the category ‘Internet Film: Public services & cause appeals’ at the festival’s final awards night. The winning campaign, ‘The Sickest Mannequin Challenge’ was a public […]
Understanding the listening habits of Malaysians on Spotify
By: Malati Siniah This year marks music streaming platform Spotify’s fourth year in the local market. According to the company Malaysians spend on average 148 minutes per day on Spotify and in the past year have streamed over 7.5 billion minutes worth of music and 2.9 billion songs on the platform. These insights were shared […]
Dragon Rouge Singapore win’s a new hospitality account
Dragon Rouge has been assigned branding and advertising duties for one of the region’s most anticipated new hospitality brands, Bawah. Positioned as a rare eco-system experience, Bawah is a cluster of 6 untouched islands – a protected archipelago – located midway between Singapore and Kalimantan in the Anambas Islands. “Opportunities to help create such an […]
Shaz to take on Group CEO role at TM
Celcom’s numero uno, Dato’ Sri Shazalli Ramly has been appointed Telekom Malaysia Bhd’s (TM) Group CEO and Managing Director. Since September last year, Shazalli has been Axiata Group Bhd’s Executive Vice President and Regional CEO. He transformed the company in 2005 into a formidable player recording more than 30 consecutive quarters of growth. Shazalli is a known […]
Google honors P. Ramlee
Born 88 years ago today, P. Ramlee’s artistic achievements left an indelible mark on the cultural history of Malaysia. P. Ramlee was a prolific actor, director, writer, and musician who contributed to more than 60 films and composed around 250 songs. After his death in 1973, Malaysians kept his legacy alive, honoring him with posthumous […]
