Mediabrands relaunches its mobile & tech agency
(marketingmagazine.com.my) – By: Malati Siniah IPG Mediabrands the global media arm of Interpublic Group announced the relaunch Ingenuity to Ansible, a mobile and technology agency. Ingenuity was launched in the local market in 2015 and with the relaunch of Ansible in the Malaysian market, the agency will now be provided the services of a full-service […]
Ajinomoto platinum sponsor for the upcoming SEA Games
(marketingmagazine.com.my) –Ajinomoto Co. Inc. today (“Ajinomoto Co.”) recently inked an agreement with the Malaysian Southeast Asian Games Organising Committee (MASOC) to become a Platinum sponsor of the 29th SEA Games and 9th Para ASEAN Games, otherwise known as “Kuala Lumpur 2017”. The deal marks Kuala Lumpur 2017’s success in securing its maiden sponsor beyond […]
How can traditional media survive the digital onslaught?
(marketingmagazine.com.my) – By: Srikanth Ramachandran According to global management consultants McKinsey & Company, spending on newspaper advertising is expected to fall at a compounded annual rate of 0.6% worldwide by 2019. The share of ads in newspapers will shrink by more than half over the next decade to 10.1%. Business costs are getting no lower […]
A Valentine’s Day campaign which breaks barriers
Coinciding with Valentine’s Day, R/GA Singapore has unveiled new work for Closeup chronicling inventive ways people break barriers to intimacy around the world. Make Your Move continues Closeup’s celebration of mutual attraction, but has evolved to acknowledge and explore cultural differences that can curtail it. By highlighting some surprising secret expressions of affection […]
Investment Company buys a stake in the Star Media Group
Value investor Aberdeen Asset Management Company has bought a 5% stake in the Star Media Group. According to a news report in The Star, the company, which has a list of blue-chip stocks which include British American Tobacco and Panasonic Manufacturing Malaysia in its portfolio acquired 36.9 million shares representing the 5% stake. […]
Richard heads up marketing at IBM Malaysia
(marketingmagazine.com.my)– By: Malati Siniah Richard WH Liew steps up as IBM Malaysia’s newly appointed Marketing Director. He replaces Eric Wong who has moved up to a regional role as IBM ASEAN’s marketing segment leader. He will be reporting to Chong Chye Neo, Managing Director of IBM Malaysia. Richard is tasked to drive the overall marketing […]
Amnet Asia Appoints Joshua Campanella as Regional Account Lead
10 February 2017 – Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Joshua will be leading client service teams across five Amnet offices including Indonesia, Malaysia, Philippines, Singapore and Thailand. Anna Chan, Regional Managing Director at Amnet […]
Media Prima’s innovative brand partnerships for its annual awards show
(marketingmagazine.com.my) – Global brands Honda and Samsung tapped into the local Malay market through Media Prima’s popular awards show 31st Anugerah Juara Lagu (AJL31) This year’s AJL31 drew over 6 million viewers on TV3, capturing over half of the Malay television viewers at 51.2 %. The awards show instantaneously became the nation’s hot topic, […]
Isobar Promotes Tim Doherty to a newly created role
(marketingmagazine.com.my) –Global digital marketing agency, Isobar, announced the promotion of Tim Doherty to the newly-created role of APAC Chief Creative Officer with immediate effect. Tim will continue to be based in Shanghai, China and reports to Jane Lin-Baden, APAC Chief Executive Officer for Isobar. In his new role, Doherty will focus on enhancing the […]
MARKETING On Air: The Viral factor, 2016’s top creative ads and more!
(marketingmagazine.com.my)– Back on BFM’s Marketing Mojo, Malati Siniah MARKETING’s Chief Content Officer stopped by the station to discuss how local SME’s were playing the marketing game, the upcoming Product of the Year Malaysia Awards and the top pick’s from this Year’s Gunn Report. During the 1.30pm timeslot, Malati took a walk down memory lane […]
