Local Ad Industry leaders voice out on global issues
(marketingmagazine.com.my) – The Malaysian Advertiser’s Association (MAA) will be organizing a MAA Marketer Forum by James Sampson (pictured), VP & GM of DataXu on Friday, 24 February 2017 from 8.30am – 12.00pm at the Talent Lounge, Damansara Perdana. The forum topic is “Under the Hood of Programmatic & Embarking on Your Programmatic Journey”. The […]
Malaysia records the lowest consumer confidence index in SEA
(marketingmagazine.com.my) – The Malaysian consumer confidence ended 2016 on a gloomy note as the index dipped five points from third quarter to 84 percentage points (pp), according to the latest Nielsen Global Survey of Consumer Confidence and Spending released today by Nielsen. Chart 1: Nielsen Consumer Confidence Index – Malaysia vs. Global (2010 – […]
Firefly Airlines embarks into e-commerce
(marketingmagazine.com.my) – Firefly Airlines announced the launch of its very own exclusive e-commerce website with Samsung Malaysia as the brand’s main partner. The website, according to the http://store.fireflyz.com.my will offer a personalised shopping experience and also will improve the availability as well as make it easier for customers to purchase genuine Firefly merchandises and […]
Perodua to IGNITE the festivities with a new agency
(marketingmagazine.com.my) – Malaysia’s leading national car manufacturer, PERODUA has appointed Ignite Kuala Lumpur, the boutique agency within FCB’s Malaysian network to handle its festive communications portfolio for 2017. The win is a result of a multi-agency pitch involving several international and local Malaysian agencies. Ignite’s campaign titled #MuhibahDiJalanraya was launched recently in conjunction […]
The Gunn Report for Media 2016 Revealed
The Gunn Report for Media, the global evaluation of media innovation and success, has today released its 2016 Media Report, summarising the overall media performance in the year January to December 2016 based on the results of the most important global, regional and national Media creative award contests spanning 40 markets. Highlights from the […]
AirAsia collaborates with Entropia for its latest regional campaign
(marketingmagazine.com.my) – AirAsia, has launched a new brand campaign, ‘Live Life Unexpected’ which is targeted at ASEAN travellers. The campaign developed in collaboration with Entropia seeks to inspire people to go for the unexpected, and do something new. Supporting the year-long Visit ASEAN@50 initiative as the ASEAN Airline Partner, the campaign encourages travellers to […]
Bryan Loo officially launches his new tea brand
(marketingmagazine.com.my) – By: Malati Siniah The New Year started on a rocky note for Malaysian entrepreneur Bryan Loo. The famous bubble tea brand, Chatime, which he brought into Malaysia over six years ago was taken away from him. Due to dispute its Taiwanese franchisor, La Kaffa International Co Ltd, the company had terminated its franchising […]
Insights from Warc’s latest marketing report
(marketingmagazine.com.my) – Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA’s biennial competition celebrating advertising that has demonstrated a clear return on investment. Catherine Driscoll, Content Development Manager at Warc, says, “We’ve made a comprehensive […]
Optimedia Malaysia nabs the FOX account
(marketingmagazine.com.my) – Optimedia Malaysia came up on top by winning the media buying and planning business for Fox in a competitive global pitch. Ali Imran Memon, General Manager of Optimedia Malaysia said, “Our approach on Fox was to go beyond media. Both Fox businesses in Malaysia have come a very long way and enjoyed […]
Sandeep exits Zenith
Sandeep Joseph, Head of Strategy and Digital at Zenith Malaysia, has left the company with plans to start his own consultancy. Sandeep was at Zenith for about 7 years, in different capacities. He led the agency’s push towards digitalisation, helping it win new business. With him at the strategic helm, the agency won […]
