Has the Sun set?
In 2011, local English daily the Sun filled a suit against The Nielsen Company (Malaysia) claiming that the market research company published false and misleading readership estimates of the newspaper. The long drawn out court case came to a close yesterday when High Court’s Justice Lee Swee Seng handed out his judgement that the Sun […]
Rahul Thappa heads to Hong Kong
(marketingmagazine.com.my) – By: Malati Siniah Rahul Thappa, Astro’s Vice President of Data Analytics will be embarking on a new journey with Fox Network Group Asia in Hong Kong in May 2017. No stranger to those in the industry Rahul has over the last seventeen years, held leadership roles at leading marketing consultancies and media owners/broadcasters […]
Media Prima takes a hit from restructuring and decline in traditional media ad sales
(marketingmagazine.com.my)– By: Malati Siniah One of Malaysia’s largest integrated media group, Media Prima, has taken a hit with a recorded 10% decline in revenue in its latest financial report. The company reported a loss of RM59.2 million this year against its earnings of RM138.7 million in 2015. Keeping up with challenging times While […]
Have you spotted Tealive’s cheeky ad?
(marketingmagazine.com.my)– By: Malati Siniah Bryan Loo’s new bubble tea brand is certainly making waves. tealive is taking over most Malaysia’s social media feeds with pictures of customers lining up for hours outside Bryan’s newly rebranded stores. Taken from tealive’s Facebook page The reason for the lines is due to the brand’s maiden […]
Jobs decline for advertising and marketing professionals in Malaysia.
Hiring sentiments within the Advertising and Marketing sector continues to weaken, and talent in this industry may find it more difficult to switch roles as online hiring activity continues to decline annually across the region. This is according to the Monster Employment Index (MEI), which reported negative growth between January 2016 and January 2017 in […]
A plea for a little more radio silence
(marketingmagazine.com.my)– By: S. Jayasankaran NOWADAYS, listening to the radio can shorten your life. Normally when I am in traffic, I like to listen to music which is why the radio in the car is either tuned in to BFM or Light and Easy. Both are equally dangerous. The other day, I was listening to the […]
Pitch Watch: Etika hands Calpis Project to M&C Saatchi and more!
(marketingmagazine.com.my) – As February draws to an end our friends at R3 has rounded-up some of the key account shifts in Malaysia and the Asia Pacific for the month of January. Some of the key changes in Malaysia include M&C Saatchi nabbing the D’yana account and a project for Calpis on the creative side and […]
Celebrity Fitness and Fitness First to merge
(marketingmagazine.com.my) – Celebrity Fitness and Fitness First Asia today announced a merger that will create one of the largest fitness club networks in Asia. The combined entity, Evolution Wellness Holdings Pte. Ltd. (“Evolution Wellness”) will comprise of 152 wholly-owned fitness clubs across Asia. The new brand will serve both company’s 400,000 members and with a […]
Farrah to manage BBDO Malaysia!
(marketingmagazine.com.my) – Farrah Harith-Mcpherson did not have to go very far to make her next move. She is walking up the road to BBDO Malaysia and starts next week, spitting distance from M&C Saatchi in Lorong Dungun to Wisma UOA Damansara. Farrah replaces John Teoh who moved on after seven years at BBDO Malaysia. Client Service Director […]
Entropia unveils the 7 original sins of digital marketing
(marketingmagazine.com.my) – While digital is capturing a larger sum of the marketing spend of brands many marketers have confessed that the space comes with its own set of challenges. In its bid to address some of the issues in the digital space Entropia has launched a new white paper on digital hygiene called ‘7 Original […]
