Pizza Hut Malaysia brings in a new CMO
(marketingmagazine.com.my) – Jean Ler the former Regional Head of Marketing for Petronas Lubricants AsiaPac has joined Pizza Hut Malaysia as the company’s new Chief Marketing Officer.Jean will head up marketing, including brand management, innovations and consumer insights to rejuvenate the Pizza Hut brand in Malaysia. She will look to strengthen the relevance and connection […]
Overworked or No work at all!
(marketingmagazine.com.my) – By:Raymod Khor In 2013, the Japanese government ruled that the death of a 30-year-old male employee of advertising firm Dentsu Tokyo was due to overworking. In 2013, copywriter Mita Duran, 24, also died after tweeting ’30 hours of work and still going strong.” Co-workers blamed energy drinks for her death. It was […]
Redberry rumoured to sell its magazine publishing unit
(marketingmagazine.com.my) – By: Malati Siniah According to local reports media giant Redberry is in talks to sell its lifestyle magazine, Unreserved, to Kassandra Kassim. Launched in November 2010, UNRESERVED is a lifestyle magazine distributed every fortnightly together with The Malay Mail. It has a circulation of 30,000 copies. NST Online reported a source sharing that […]
Cheil Worldwide’s Wain Choi joins ADFEST Jury
(marketingmagazine.com.my) –Wain Choi of Cheil Worldwide will join ADFEST 2017, where he’ll lead the Film Lotus and Radio Lotus categories as Jury President. “I love seeing inspirational works created by different markets around the Asia Pacific, which is a focus that sets the ADFEST Lotus Awards apart from other shows in our industry. I will […]
New faces at McCann Worldgroup Malaysia
(marketingmagazine.com.my) – McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five new industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai, Irene Kuan and Jeanette Laws have joined the company, putting their energies behind McCann’s Truth Well Told banner. “True talent is a rare find. To have […]
Tonton and NTV7 are the official broadcasters of ESL One Genting’s DOTA 2 world championships
(marketingmagazine.com.my) – Media Prima Television Networks’s (MPTN) online video streaming portal, tonton, and free-to-air channel, ntv7, were recently selected as the official broadcasters of ESL One Genting DOTA 2 tournament, taking place at the Arena of Stars in Genting Highlands. ESL One is the world’s largest independent league for electronic sports (e-sports). Fans of […]
A look at TV’s ad trends
(marketingmagazine.com.my) – Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election powered 2016’s global advertising revenue growth to $532 billion according to the annual Global Advertising Trends report from IHS Technology’s Advertising Intelligence Service. “The advertising industry is about to turn the corner thanks to the […]
