Ensemble creates a parody of Mercedes-Benz’s CNY ad
(marketingmagazine.com.my)– By: Malati Siniah International carmaker Mercedes-Benz’s recent Chinese New Year campaign evoked a firestorm of online commentary with many local netizens critiquing the ad for being ‘Horrendous’ and ‘low class’. A screenshot of the comments on Mercedes-Benz’s second CNY video Despite the mostly negative feedback the brand released a second video on its […]
Cohn & Wolfe lead Tourism Western Australia’s promotions
(marketingmagazine.com.my)–Tourism Western Australia (Tourism WA) has appointed Cohn & Wolfe as its PR agency to increase the State’s visibility as a top tourism destination in the Asia-Pacific region. This appointment will be an extension of the PR services that Cohn & Wolfe currently provides Tourism WA in driving publicity for Western Australia within Indonesia. […]
Watsons star-studded CNY music video a viral hit
(marketingmagazine.com.my)– Watsons Malaysia kick started the New Year with a bangwhen it launched its Chinese New Year campaign. The #happybeautifulyear campaign launch was spearheaded by their Chinese New Year music video featuring the original song ‘Happy Beautiful Year’ with cameo appearances by more than 20 local and international celebrities. Apart from featuring local stars […]
Over 33 million people have watched Samsung India’s latest ad, have you?
(marketingmagazine.com.my)– By: Malati Siniah Samsung India’s latest advertisement promoting its newly launched Samsung customer service (SVC) vans has garnered 33 563,744 views on YouTube upon one week of going live. The heart-warming ad takes viewers on the journey through the hills and valleys of rural India as a Samsung engineer goes above and beyond to […]
Siti Nurhaliza to sue over fake sex pills ad
(marketingmagazine.com.my)– Images of Songstress and make-up brand entrepreneur Siti Nurhaliza have been posted on a series of online ads promoting a sexual stimulant pill. The fake advertisement which first appeared on Instagram claims that Siti and her husband ‘live by the tablets’. Local news outlet The Star reported that an enraged Siti plans to […]
When was the last time you #KasiChance?
(marketingmagazine.com.my)– By: Malati Siniah If you go to Wrigley’s Doublemint’s Facebook page a series of animated photos of individuals in various situations asking to be given a chance will greet you. These images are a teaser to the brand’s #KasiChance campaign, crafted by its creative agency BBDO. The initiative however goes beyond a simple hashtag. […]
MP & Silva brings in a new APAC Managing Director
(marketingmagazine.com.my)– MP & Silva announced today its appointment of Wu Swee Sin as Managing Director, Asia Pacific (excluding China, Japan & Korea). Swee Sin, who will start the new role on 1st February, is an accomplished senior executive with over two decades of international management experience. Swee Sin joins from Lagardere Sports Asia, where […]
Cathay Pacific creates a unique wedding experience
(marketingmagazine.com.my) – McCann Worldgroup hosted a wedding last week, which took place at 35,000 feet, for their client, Cathay Pacific. This was the culmination of ‘Marriage in the Air’, a campaign designed to symbolise the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon. Last year, the campaign launched with three teaser videos […]
Maxis shows how technology is for all with its new CNY film
(marketingmagazine.com.my) – As a follow up to its award-winning film ‘The Last Kite-Maker’, which won YouTube’s Ad of The Year 2016 Maxis 4G Films has once again teamed up with Ensemble and Mojo Films for its latest Chinese New Year reunion film. Inspired by true stories, the ‘The 50-year Promise’ hopes to encourage Malaysians to […]
Kenneth to lead IPG Mediabrands’ programmatic adtech unit
(marketingmagazine.com.my) – By: Malati Siniah Cadreon, the Programmatic AdTech unit of IPG Mediabrands, has appointed Kenneth Wong as General Manager, Cadreon Malaysia. Based in KL Malaysia, Kenneth will be responsible for the operations and product development of Cadreon Malaysia which also services Singapore, Indonesia, Thailand, Philippines, Hong Kong, South Korea and Vietnam. This appointment is […]
