CC checks in at MediaCom as Neal leaves the agency
(marketingmagazine.com.my) – MediaCom today announced changes to the leadership of its Malaysian operations, with the announcement that Chanchal Chakrabarti (“CC”) will be taking over the running of the agency as Neal Estavillo steps down from the Managing Director role. Chakrabarti is one of MediaCom’s most experienced and respected regional talents, currently leading the P&G assignment […]
Driving into a new media space
(from Left) Big Tree’s GM of Operation Shukor Ariffin with sales team members Fong Kok Chin, Darren Boo, Kerry Yap (marketingmagazine.com.my) – In a glitzy ceremony, Big Tree Seni Jaya Sdn Bhd (BTSJ), the consortium awarded the lucrative external advertising concession by MASS Rapid Transit Corporation Sdn Bhd (MRT Corp), launched a series of […]
This is one version of ‘Let It Go’ you should not miss
Malaysia’s largest buy & sell online marketplace, Mudah.my, recently launched two light-hearted online TVCs to encourage Malaysians to de-clutter ahead of Chinese New Year. The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there […]
Say hello to the #Themuhibros
(marketingmagazine.com.my) – By: Malati Siniah BSN together with its agency Fishermen Integrated has introduced three new singing sensations through its latest Chinese New Year ad. In the ad released on BSN’s YouTube and Facebook pages the three #Themuhibros sing the classic CNY song ‘gong xi gong xi’. The ad takes a humours spin by […]
These Dairy Champ billboards will definitely make you look twice
(marketingmagazine.com.my) – By: Malati SiniahWhile I was driving down the highway yesterday I saw an out-of-home ad which made me take a second look. Legendary musician Dato’ David Arumugam grinning at me from a teacup with his iconic afro hair reimagined as a frothy drink. As I looked at my side mirror I saw […]
Alibaba Cloud to enhance Malaysia’s Education System
(marketingmagazine.com.my) – Alibaba Cloud, the cloud computing arm of Alibaba Group, together with Conversant Solutions Pte. Ltd. and Prestariang Berhad, today signed a Memorandum of Understanding (“MoU”) to collaboratively build an integrated education platform known as EduCloud. The new single platform is aimed at delivering all activities linked to education and related services. These […]
Etika extends partnership with new VOD service dimsum
(marketingmagazine.com.my) – dimsum, the latest subscription video-on-demand service in Malaysia by The Star Media Group, is giving away 400,000 sets of limited edition angpow packets with unique promo codes for a 2-month free access to dimsum with any purchase of a carton of 330ml Pepsi, Revive Isotonic or 7UP. To enjoy the offer, customers […]
Remona Duquesne takes on strategy leadership role at Dragon Rouge
(marketingmagazine.com.my) – Remona Duquesne has joined Dragon Rouge Singapore as Executive Director, Strategy and Innovation Consulting for Southeast Asia. Reporting to SEA CEO Zayn Khan, Remona will lead the firm’s strategy and innovation team. A graduate in Journalism and Political Science from New York University, Remona’s 17-year career has spanned journalism, advertising and brand consulting. […]
4 Search Formats Marketers Must Remember in 2017
(marketingmagazine.com.my)– By: Babar Khan JavedTwo years ago, the Journal of Market Research published a paper titled “Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity” co-authored by marketing academics from the Columbia Business School, the Robert H. Smith School of Business and the Samuel Curtis Johnson Graduate School of Management. The […]
Grey Group strengthens its APAC leadership team
(L – R) Neil Cotton, Måns Tesch, Nirvik Singh, Marthinus Strydom (marketingmagazine.com.my) – Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore. The trio will play an instrumental role in deepening Grey Group Singapore’s creative offerings […]
