Havaianas finds a perfect fit with FCB Kuala Lumpur
(marketingmagazine.com.my)– Brazilian fashion brand, Havaianas has chosen FCB as its agency of record for Malaysia. “FCB displayed a deep understanding of what Havaianas stands for and clearly demonstrated that they were in tune with the Malaysian fashion audience.” said Jaime Syjuco, Managing Partner of the Moda Pacifica Group, exclusive distributors and retailers of Havaianas Singapore, […]
M&C Saatchi Malaysia brings in two new international leads
(marketingmagazine.com.my)– With 2017 well under way, M&C Saatchi Malaysia is taking in its stride a brave new front with a strong focus on the agency’s strategic planning and social media divisions. The agency has beefed up its talent with 2 new key hires; Gabriel Camargo as Strategic Planning Director and Meredith Wallace as Head of […]
Malaysia’s largest TV media owners come to an agreement on the Single TV Audience Measurement debate
(marketingmagazine.com.my) – In a move to progress towards having a credible single currency for TV audience measurement, the Media Specialists Association (MSA) announced today that the Joint Industry Committee (JIC), currently led by the MSA, will be incorporated as a registered company. All current JIC members, including representatives from MSA as well as two […]
Babar steps up as Country Manager for Centric DXB
(marketingmagazine.com.my) – Babar Khan Javed has been appointed as the Country Manager for Centric DXB in Dubai. Babar’s career has spanned brand side and agency side roles in Singapore, Malaysia, the United Arab Emirates, and Pakistan, primarily on the strategy side. He most recently based in Malaysia having worked at Consider iProspect (previously Consider […]
Dove China challenges Asian beauty stereotypes
(marketingmagazine.com.my)– Dove Hair China recently launched its newest online campaign, ‘My Hair: It Has to Be My Way.’ Featuring a variety of women of differing ages and echoing the brand’s ‘Real Beauty by Real Women’ brand ethos, the campaign aims to encourage women in China reveal their individuality through their choice of hairstyle. The […]
Upcoming local movie J Revolusi promoted through a new gaming app
(marketingmagazine.com.my) – By: Malati Siniah Media Prima Digital through its digital arm, Media Prima Labs is once again tapping into the local gaming market with the launch of its latest mobile gaming app, J Revolusi. The app is based on the movie J Revolusi slated to premier in early March 2017. In the action-packed auto […]
Alibaba bands with top brands including Louis Vuitton to fight counterfeits with big data
(marketingmagazine.com.my) – By: Malati Siniah Leading the war against counterfeit goods by tapping into the power of Big Data is e-commerce giant Alibaba. The new ‘Alibaba Big Data Anti-Counterfeiting Alliance’ has over 20 of today’s top brands as members including international brands namely Louis Vuitton, Samsung and Mars. According to the company the new alliance […]
An Ang Pow that grows into a plant?
(marketingmagazine.com.my) –Maxis has recreated the the iconic money packet given out during the Chinese New Year festival. The telco has launched Maxis’ Plant-a- Blessing Ang Pows, special red packets made from plantable seed paper. Each plantable ang pow is designed with a space for the ang pow giver to write a personal wish or blessing […]
Top 8 insights on the future of VR and AR in marketing
(marketingmagazine.com.my) –- Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to global marketing intelligence service, Warc. VR, which immerses consumers in a 360-degree digital environment, most commonly experienced via a headset, and AR, the integration of the real-world environment […]
What’s next for Neal Estavillo?
(marketingmagazine.com.my) – By: Malati Siniah Six years ago industry veteran Neal Estavillo made a switch in industries which he does not regret. The former MD for JWT and now former MediaCom MD shared with MARKETING, “Moving from the Creative industry to Media was a risk, but it was well worth it,” The 6 years spent […]
